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Can I say it?

Can I say “anti-aging” in a med spa ad?

Usually no. 3 rules fired across 3 sample sentences, and the checker's own text explains why.

The short answer

Usually no. The checker blocks the bare phrase in this setting. The first rule it hits is CG-DIS-004. Its reason: Claiming to reverse a disease or its damage is an efficacy and disease claim.

Source the rule cites: FTC Health Products Compliance Guidance; 21 CFR 101.93(g)

Checked as an ad promoting a clinical service.

A clear result is not an all-clear. The checker flags wording for review and does not know your evidence, your state or your platform's review. Read the limitations.

Sample wording, run through the checker

These are sentences written to contain the phrase, not real claims. Each ran through the real engine and the shipped rule-set when this site was built.

Sample 1 · actual checker output3 rules fired

Reverse aging with our anti-aging treatment.

  • BlockingCG-DIS-004Disease claims. Matched: “Reverse aging with our anti-aging”
  • WarningCG-EFF-015Efficacy and proof. Matched: “Reverse aging”
  • WarningCG-RAF-007Efficacy and proof. Matched: “Reverse aging”
Sample 2 · actual checker output1 rule fired

Anti-aging infusions that turn back the clock.

  • WarningCG-RAF-007Efficacy and proof. Matched: “turn back the clock”
Sample 3 · actual checker outputNo rule fired

Our anti-aging peptide stops cell aging.

What to say instead

This version came back with no rule fired:

Our facial care menu includes hydration and skin-smoothing treatments. Book a skin consult to see what suits you.

Actual checker output: no rule fired. It still has to be true for your business.

What the rules themselves suggest:

  • CG-DIS-004 Describe the lifestyle or care support offered without promising reversal.
  • CG-EFF-015 Describe the ingredients and what you can substantiate. Cite the human study for any effect on lifespan or aging, or remove the claim.
  • CG-RAF-007 Remove the age or reversal claim unless supported by controlled testing of the finished product and keep language to appearance only.

The rules behind this answer

Reason, source and citation for each rule that fired, in the checker's own words. Blocking rules come first.

  1. CG-DIS-004 · Blocks approval · Citation checked against stored text

    Claiming to reverse a disease or its damage is an efficacy and disease claim.

    Source: FTC Health Products Compliance Guidance; 21 CFR 101.93(g)

    Safer wording: Describe the lifestyle or care support offered without promising reversal.

    21 CFR 101.93(g) · Needs counsel review

  2. CG-EFF-015 · Warns · Citation checked against stored text

    A claim that a product extends lifespan or healthspan, makes you biologically younger, or slows or reverses aging is a claim about a major physiological outcome. It needs competent and reliable scientific evidence, and for a supplement it is often read as a disease claim for age-related disease.

    Source: FTC Health Products Compliance Guidance; FTC Act section 5; 21 CFR 101.93

    Safer wording: Describe the ingredients and what you can substantiate. Cite the human study for any effect on lifespan or aging, or remove the claim.

    21 CFR 101.93 · Needs counsel review

  3. CG-RAF-007 · Warns

    Promising that a product makes skin look a stated number of years younger, reverses ageing or stops hair loss is an objective efficacy claim that needs competent and reliable scientific evidence, and cosmetic claims that change body structure may make a product an unapproved drug.

    Source: FTC Act section 5 (substantiation of objective claims); FDCA 21 USC 321(g) (drug claims on cosmetics); FDA warning letters on cosmetics with drug claims. UK ASA rulings are the origin of the pattern but UK law is out of scope.

    Safer wording: Remove the age or reversal claim unless supported by controlled testing of the finished product and keep language to appearance only.

    See source text · Needs counsel review

Background: Structure/function claim in the glossary.

Questions

Which rule covers anti-aging claims?

Rule CG-DIS-004. It cites 21 CFR 101.93(g). The rule's reason: Claiming to reverse a disease or its damage is an efficacy and disease claim.

What should I write instead?

The rule's own suggestion for rule CG-DIS-004: Describe the lifestyle or care support offered without promising reversal.

If the checker shows nothing, can I publish?

No. A clean result means none of the checker's rules matched. It does not weigh your evidence, your state or your platform's review, and it is not legal advice. Read the limitations page for what it misses.

Next step

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