Skip to content
Stetwright

For telehealth and weight-loss clinics

Check GLP-1 ad wording before the platform does.

Weight-loss and compounded drug offers get read closely by regulators and ad platforms. Run the copy through the checker and see which phrases match a rule, with the rule and source behind each.

What it catches

These are real results from the checker, built into this page from the rule-set at build time. The wording is sample text we wrote to test the rules. Rule ids, reasons and sources are the rule-set’s own.

Naming a compounded drug · actual checker output1 claim flagged

We now compound semaglutide for weight loss.

  • Blocks approvalCG-RFA-006Also matches CG-CMP-001, CG-PLT-011, CG-PLT-012, CG-PLT-034

    Marketing semaglutide, tirzepatide or peptides for weight loss as research chemicals or as the same ingredient as a brand-name drug sells an unapproved new drug and implies equivalence to an approved product.

    Source. FDCA 201(g)(1); 21 CFR 101.93(g); FTC Health Products Compliance Guidance

    Safer wording. Do not market compounded or research peptides for weight loss, and do not claim equivalence with Ozempic, Wegovy, Mounjaro or Zepbound.

Compounded, no prescription · actual checker output1 claim flagged

Compounded semaglutide, no prescription needed.

  • Blocks approvalCG-REG-007Also matches CG-RFA-006, CG-TRG-005, CG-CMP-002, CG-TRL-003, CG-RPL-002, CG-TRH-005, CG-RPL-004, CG-PLT-011, CG-PLT-034

    FDA has sent warning letters to telehealth and online sellers over marketing of compounded GLP-1 drugs and unapproved peptides. Compounded drugs are not FDA approved, and these products raise misbranding and unapproved-drug issues.

    Source. FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing

    Safer wording.

Brand comparison and a timed result · actual checker output2 claims flagged

Same active ingredient as Wegovy. Lose 20 pounds in 30 days, guaranteed.

  • Blocks approvalCG-REG-006Also matches CG-RFA-006, CG-TRI-008, CG-PLT-011, CG-PLT-034

    Compounded drugs are not FDA approved and are not the same as, or generics of, the brand product. Telehealth sellers have received FDA warning letters for these claims.

    Source. FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing; FTC Act section 5

    Safer wording. Say the medication is compounded, that it is not FDA approved, and that a licensed clinician decides whether it is appropriate.

  • Blocks approvalCG-TRL-007Also matches CG-PLT-025, CG-PLT-018, CG-ABS-007, CG-ABS-001

    Promising effortless fat loss, fixed amounts of weight lost in a short time, or eating without restriction while losing weight is an unsubstantiated and misleading weight-loss claim.

    Source. FTC Act section 5; FTC Health Products Compliance Guidance (2022); FTC weight-loss advertising enforcement (e.g. Operation Big Fat Lie, Red Flag guidance on weight-loss claims)

    Safer wording. Remove claims of effortless or rapid loss. Say that results vary and depend on diet, activity and medical supervision, and cite evidence for any number.

Disease claim · actual checker output1 claim flagged

Reverse your diabetes with our GLP-1 program.

  • Blocks approvalCG-DIS-004Also matches CG-TRA-001, CG-TRE-001, CG-TRI-001, CG-TRK-004, CG-DIS-016, CG-PLT-013, CG-PLT-035, CG-PLT-001, CG-PLT-034

    Claiming to reverse a disease or its damage is an efficacy and disease claim.

    Source. FTC Health Products Compliance Guidance; 21 CFR 101.93(g)

    Safer wording. Describe the lifestyle or care support offered without promising reversal.

FDA status on a compounded drug · actual checker output3 claims flagged

Our compounded tirzepatide is FDA approved and clinically proven to melt fat.

  • Blocks approvalCG-REG-007Also matches CG-TRC-001, CG-REG-001, CG-PLT-011, CG-PLT-034

    FDA has sent warning letters to telehealth and online sellers over marketing of compounded GLP-1 drugs and unapproved peptides. Compounded drugs are not FDA approved, and these products raise misbranding and unapproved-drug issues.

    Source. FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing

    Safer wording.

  • Blocks approvalCG-EFF-001

    Proof claims need competent and reliable scientific evidence, usually human clinical testing.

    Source. FTC Health Products Compliance Guidance (2022); FTC Act section 5

    Safer wording. Cite the specific study (population, result, year) or say what the product contains instead.

  • Blocks approvalCG-TRL-007Also matches CG-EFF-007

    Promising effortless fat loss, fixed amounts of weight lost in a short time, or eating without restriction while losing weight is an unsubstantiated and misleading weight-loss claim.

    Source. FTC Act section 5; FTC Health Products Compliance Guidance (2022); FTC weight-loss advertising enforcement (e.g. Operation Big Fat Lie, Red Flag guidance on weight-loss claims)

    Safer wording. Remove claims of effortless or rapid loss. Say that results vary and depend on diet, activity and medical supervision, and cite evidence for any number.

How it works for you

  • Paste or batch. Check one ad, or upload a CSV of up to 5,000 rows for a whole campaign.
  • Read the reason. Each flag names the rule, the source and safer wording. Ad platform rules show up next to the legal ones.
  • Keep a record. Approve the exact final text and export a signed record of what was reviewed and decided.

The ad platform rules and coverage pages show what the rule-set holds and what it does not.

Three fair objections

If it finds nothing, am I fine?

No. A clear result means no rule in the rule-set matched that text. Regulators and ad platforms look at the whole ad, the landing page and your claims in practice, and a text check sees only the words. A clear result is not an all-clear.

Is this legal advice about compounding?

No. The compounding rules flag wording the rule-set ties to a cited source. Whether your pharmacy and prescribers meet the conditions behind that wording is a question about your operation, and the checker cannot answer it.

Will it match how a platform reviews my ad?

Not exactly. Platform rules in the rule-set cover ad approval and account risk, not law. Platforms change their policies and enforce them in ways no checker can predict. Treat a platform flag as a reason to look again.

Not legal advice. The checker does not certify, approve or guarantee anything about your ads. Read the limitations.

Next step

Check the ad you are about to run.

Paste your current weight-loss ad into the demo and read each flag against its source.