Industries
The same federal rules do not weigh the same for every kind of healthcare ad.
8 industries, each matched to the rules whose own wording is about that kind of copy. Counts come from the rule-set at build time, so they move when the rules do.
Pick your industry
Clinics and medical practices
Matched on licensed practitioners, boards and clinics.
333 matched rules, 63 that block approval. 207 state rules, 17 platform rules.
55 state or platform pages for this industry.
Med spas and aesthetic clinics
Matched on injectables, laser, cosmetic procedures and image comparisons.
30 matched rules, 11 that block approval. 4 state rules, 5 platform rules.
4 state or platform pages for this industry.
Telehealth and weight-loss programs
Matched on remote prescribing, compounded drugs and weight-loss claims.
65 matched rules, 26 that block approval. 3 state rules, 16 platform rules.
13 state or platform pages for this industry.
Drug and device marketing
Matched on prescription drugs, devices, approval and clearance claims and side effects.
121 matched rules, 37 that block approval. 48 state rules, 10 platform rules.
10 state or platform pages for this industry.
Wellness and supplement brands
Matched on supplements, structure-function wording, CBD and weight-loss products.
59 matched rules, 32 that block approval. 0 state rules, 15 platform rules.
12 state or platform pages for this industry.
Clinical research recruitment
Matched on trial ads, participant payment and benefit claims.
72 matched rules, 20 that block approval. 25 state rules, 2 platform rules.
1 state or platform page for this industry.
Medicare and Medicaid marketing
Matched on Medicare, Medicaid, plan enrollment and beneficiary-facing wording.
50 matched rules, 13 that block approval. 10 state rules, 0 platform rules.
No state or platform page passes the gate.
Agencies and marketing teams
Matched on patient quotes, reviews, endorsements, tracking and audience targeting.
149 matched rules, 48 that block approval. 47 state rules, 10 platform rules.
8 state or platform pages for this industry.
How an industry is matched
The rule-set scopes very few rules to a promoted type, so an industry here means two things. First, the promoted type and content types the engine runs the rule under. Second, whether the rule’s own reason, source and suggestion text is about that industry’s subject. Rules that run on all health copy are counted as shared and left off the industry lists.
A state or platform page for an industry exists only when at least 6 rules apply and at least 3 of them belong to that state or platform. Pages that miss the gate are not generated. At most 120 are, best supported first.
Next step
Check your copy against these rules
Open the checker, pick the promoted type and any states or platforms, and see which phrases match a rule.