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Can I say it?

Can I say “guaranteed results” in a med spa ad?

It depends. 2 rules fired across 3 sample sentences, and the checker's own text explains why.

The short answer

It depends. The checker warns on this wording but does not block it. The first rule it hits is CG-ABS-001. Its reason: Outcome guarantees are unsubstantiated absolute claims.

Source the rule cites: FTC Act section 5, 15 U.S.C. 45; FTC Health Products Compliance Guidance

Checked as an ad promoting a clinical service.

A clear result is not an all-clear. The checker flags wording for review and does not know your evidence, your state or your platform's review. Read the limitations.

Sample wording, run through the checker

These are sentences written to contain the phrase, not real claims. Each ran through the real engine and the shipped rule-set when this site was built.

Sample 1 · actual checker output1 rule fired

This is a guaranteed result.

  • WarningCG-ABS-001Absolute promises. Matched: “guaranteed”
Sample 2 · actual checker output2 rules fired

Guaranteed results or your next session is free.

  • WarningCG-ABS-001Absolute promises. Matched: “Guaranteed”
  • WarningCG-ABS-015Absolute promises. Matched: “Guaranteed results”
Sample 3 · actual checker output1 rule fired

Hair regrowth guaranteed.

  • WarningCG-ABS-001Absolute promises. Matched: “guaranteed”

What to say instead

This version came back with no rule fired:

Results vary from person to person. Book a consult to talk through what to expect.

Actual checker output: no rule fired. It still has to be true for your business.

What the rules themselves suggest:

  • CG-ABS-001 Remove the guarantee. If you offer a refund policy, describe the policy ("30-day refund if you are not satisfied") instead of guaranteeing results.
  • CG-ABS-015 Describe what the service involves and say results vary. A refund policy may be stated without guaranteeing the result.

The rules behind this answer

Reason, source and citation for each rule that fired, in the checker's own words. Blocking rules come first.

  1. CG-ABS-001 · Warns · Citation checked against stored text

    Outcome guarantees are unsubstantiated absolute claims.

    Source: FTC Act section 5, 15 U.S.C. 45; FTC Health Products Compliance Guidance

    Safer wording: Remove the guarantee. If you offer a refund policy, describe the policy ("30-day refund if you are not satisfied") instead of guaranteeing results.

    15 U.S.C. 45 · Needs counsel review

  2. CG-ABS-015 · Warns

    A guarantee of results, including a money-back guarantee tied to results, promises an outcome nobody can promise for health products and services.

    Source: FTC Act section 5; FTC Health Products Compliance Guidance

    Safer wording: Describe what the service involves and say results vary. A refund policy may be stated without guaranteeing the result.

    See source text · Needs counsel review

Background: Typical results disclosure in the glossary.

Questions

Which rule covers result guarantees?

Rule CG-ABS-001. It cites 15 U.S.C. 45. The rule's reason: Outcome guarantees are unsubstantiated absolute claims.

What should I write instead?

The rule's own suggestion for rule CG-ABS-001: Remove the guarantee. If you offer a refund policy, describe the policy ("30-day refund if you are not satisfied") instead of guaranteeing results.

If the checker shows nothing, can I publish?

No. A clean result means none of the checker's rules matched. It does not weigh your evidence, your state or your platform's review, and it is not legal advice. Read the limitations page for what it misses.

Next step

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