7 Microsoft Advertising policy rules bear on drug and device marketing

Platform rules are about ad approval and account risk, not law, and policies change. These are the Microsoft Advertising (Bing) rules whose wording is about prescription drugs, devices, approval and clearance claims and side effects. They run when Microsoft Advertising (Bing) is selected in the checker.

1. CG-PLT-010 · Warns · Citation checked against stored text

   Pharmacy ads need proof of third-party certification. TikTok asks for NABP or LegitScript proof, Snap requires online pharmacies to be registered and, in the United States, NABP verified, Google allows US online pharmacies only with accreditation and Google certification, and Meta requires online pharmacies to be certified by LegitScript and authorized by Meta. X, Reddit, Yahoo and Nextdoor ask for NABP (or LegitScript) accreditation, LinkedIn and Microsoft require prior authorization or preapproval, and Amazon Ads accepts online pharmacies only in the US with NABP registration and not as display ads in its store.

   Source: TikTok Healthcare and Pharmaceuticals ad policy (United States, pharmacies); Snap Ads Category Requirements, Health (online pharmacy); Google Ads Healthcare and medicines policy (United States); Meta Advertising Standards, Drugs and pharmaceuticals; LinkedIn Advertising Policies; X Ads healthcare policy; Reddit Ads Healthcare Products and Services policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Healthcare products and services policy; Nextdoor Ads Policy; Yahoo Ad Policy, Pharmacies

   Safer wording: Get NABP, .Pharmacy or LegitScript certification and the platform's own approval before the ad runs, and name the licensed pharmacy.

   Meta Advertising Standards, Drugs and pharmaceuticals, Nextdoor Ads Policy, Yahoo Ad Policy, Pharmacies, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy, Google Ads Healthcare and medicines policy, TikTok Healthcare and Pharmaceuticals ad policy, Snap Ads Category Requirements, Health, LinkedIn Advertising Policies, X Ads healthcare policy

2. CG-PLT-011 · Warns · Citation checked against stored text

   A named prescription drug in an ad triggers advance approval on most platforms. Pinterest allows prescription drug ads only with prior permission and GLP-1 ads only from approved healthcare advertisers in the US and Canada, Snap requires prescription advertisers to be pre-approved, and TikTok requires proof of regulator approval and 18+ targeting in the US. Meta requires LegitScript certification or its own review, Meta authorization, a licensed-professional disclaimer and 18+ targeting in the US, Canada or New Zealand. LinkedIn requires prior authorization, US or Canada only, no under-18 targeting. Reddit, X, Microsoft, Amazon and Nextdoor require pre-approval, a sales representative or case-by-case review, and Yahoo accepts FDA-approved prescription drug ads in the US only.

   Source: Pinterest Advertising Guidelines (healthcare products and services, weight loss products and services); Snap Ads Category Requirements, Health (prescription medicines); TikTok Healthcare and Pharmaceuticals ad policy (United States, prescription medicine); Meta Advertising Standards, Drugs and pharmaceuticals; LinkedIn Advertising Policies; X Ads healthcare policy; Reddit Ads Healthcare Products and Services policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Healthcare products and services policy; Nextdoor Ads Policy; Yahoo Ad Policy, Prescription drugs; Spotify Advertising Policies

   Safer wording: Get the platform's written approval first, then run the ad only on the platform that approved it, with the approved audience and age limits. Otherwise advertise the clinical service without naming the drug.

   Meta Advertising Standards, Drugs and pharmaceuticals, Nextdoor Ads Policy, Yahoo Ad Policy, Prescription drugs, Spotify Advertising Policies, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy, TikTok Healthcare and Pharmaceuticals ad policy, Snap Ads Category Requirements, Health, Pinterest Advertising Guidelines, LinkedIn Advertising Policies, X Ads healthcare policy

3. CG-PLT-017 · Warns · Citation checked against stored text

   Google does not allow products that imply they are as effective as prescription drugs or controlled substances, products with ephedra, or hCG promoted for weight loss or weight control. Amazon, Microsoft, Reddit and Yahoo bar claims that a non-prescription or supplement product is as effective as, or can replace, a prescription drug, and Meta, Reddit and Yahoo list ephedra or hCG among unsafe ingredients.

   Source: Google Ads Healthcare and medicines policy (unapproved substances); Meta Advertising Standards, Unsafe substances; Reddit Ads Healthcare Products and Services policy; Amazon Ads Claims and substantiation policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Yahoo Ad Policy, Over the counter drugs

   Safer wording: Describe what the product is and what it contains, without comparing it to a prescription drug, and drop ephedra and hCG weight-loss wording.

   Meta Advertising Standards, Unsafe substances, Yahoo Ad Policy, Over the counter drugs, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Google Ads Healthcare and medicines policy

4. CG-PLT-020 · Warns · Citation checked against stored text

   Telehealth and telemedicine ads are gated. Google allows telemedicine providers only with LegitScript certification plus Google certification, and Meta requires telehealth providers that promote prescription drugs to be LegitScript certified and authorized. LinkedIn allows telehealth only in the United States with prior authorization, X allows licensed providers only in the states where they are licensed and with prior authorization, Reddit asks for industry certifications and a sales representative, Microsoft preapproves telemedicine providers that sell prescription drugs, and Amazon Ads does not accept telemedicine as display ads in its store.

   Source: Google Ads Healthcare and medicines policy, additional sections; Meta Advertising Standards, Drugs and pharmaceuticals; LinkedIn Advertising Policies; X Ads healthcare policy; Reddit Ads Healthcare Products and Services policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Healthcare products and services policy; LegitScript Healthcare Merchant Certification

   Safer wording: Get LegitScript certification if you prescribe or sell prescription drugs, then ask each platform for its telehealth authorization before the ad runs, and name only the states where you are licensed.

   Meta Advertising Standards, Drugs and pharmaceuticals, LegitScript Healthcare Merchant Certification, Google Ads Healthcare and medicines policy, additional sections, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy, Google Ads Healthcare and medicines policy, LinkedIn Advertising Policies, X Ads healthcare policy

5. CG-PLT-026 · Warns · Citation checked against stored text

   Taboola rejects ads that discourage or compare to conventional medicine, such as "Forget the pills", "You don't need surgery" and "Better than medicines". Amazon Ads bars discouraging customers from seeing a qualified medical professional, Microsoft bars claiming a supplement can replace prescribed treatment, and Reddit bars implying a supplement is as effective as or better than an FDA-approved drug.

   Source: Taboola Policy FAQ health and beauty; Amazon Ads Healthcare products and services policy; Amazon Ads sponsored ads policies; Microsoft Advertising Healthcare and Pharmaceutical policy; Reddit Ads Healthcare Products and Services policy

   Safer wording: Present the product as a complement to professional care and leave out any suggestion of skipping or replacing treatment.

   Amazon Ads sponsored ads policies, Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy

6. CG-PLT-027 · Warns · Citation checked against stored text

   Amazon Ads bars products that improperly claim to be FDA cleared or approved or that use the FDA logo, and bars regulatory endorsement claims on healthcare products. Microsoft bars statements that misrepresent regulatory approval or review, and Apple bars deceptively expressing or implying regulatory approval for a dietary supplement. Reddit requires FDA approval for the drugs and devices it allows.

   Source: Amazon Ads sponsored ads policies; Amazon Ads Claims and substantiation policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Apple Advertising Services policies; Reddit Ads Healthcare Products and Services policy

   Safer wording: Supplements are not FDA approved. Say what the product contains and add the standard statement that the FDA has not evaluated the claims, or leave the FDA out.

   Amazon Ads sponsored ads policies, Apple Advertising Services policies, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy

7. CG-PLT-029 · Warns · Citation checked against stored text

   Meta bars weight loss, cosmetic procedure and dietary supplement ads from targeting anyone under 18, and Microsoft requires 18+ targeting for healthcare advertising and for weight loss ads. LinkedIn and Nextdoor bar targeting under-18s with prescription, pharmacy, telehealth and pharmaceutical ads.

   Source: Meta Advertising Standards, Health and wellness; Microsoft Advertising Healthcare and Pharmaceutical policy; LinkedIn Advertising Policies; Nextdoor Ads Policy

   Safer wording: Write the ad for adults and set the audience to 18 and over. Do not address teens or children with these offers.

   Meta Advertising Standards, Health and wellness, Nextdoor Ads Policy, Microsoft Advertising Healthcare and Pharmaceutical policy, LinkedIn Advertising Policies

None of our sample wording triggers a Microsoft Advertising (Bing) rule, so no example is shown. The rules above are still part of the set.

63 federal and general rules matched to drug and device marketing run next to the Microsoft Advertising (Bing) ones. The ones that weigh most:

1. CG-ABS-003 · Blocks approval · Citation checked against stored text

   Claims of no risk or no side effects are unsubstantiated safety claims.

   Source: FTC Act section 5; FTC Health Products Compliance Guidance; 21 CFR 202.1 (prescription drug advertising, fair balance)

   Safer wording: State known risks and side effects fairly, or say who should talk to a clinician first.

   21 CFR 202.1 · Needs counsel review

2. CG-ABS-012 · Blocks approval · Citation checked against stored text

   Zero-risk, zero-pain and no-downside claims are absolute safety claims. Every treatment has risks, and they must be disclosed fairly.

   Source: FTC Act section 5; FTC Health Products Compliance Guidance; 21 CFR 202.1

   Safer wording: Describe the known risks and side effects, or say where they are explained, in place of claiming there are none.

   21 CFR 202.1 · Needs counsel review

3. CG-DIS-028 · Blocks approval · Citation checked against stored text

   Comparing a supplement to a GLP-1 prescription drug ("natural Mounjaro", "mimics Ozempic") claims drug-like effects on weight and blood sugar and implies the product does what an approved drug does.

   Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Act section 5; FTC Health Products Compliance Guidance

   Safer wording: Do not name or compare to a prescription drug. Describe the ingredients.

   21 CFR 101.93(g) · Needs counsel review

4. CG-RAF-002 · Blocks approval · Citation checked against stored text

   Discounting and price-led promotion of prescription weight-loss treatment, such as sales events and rock-bottom prices, markets a prescription drug as a commodity and invites purchase without a clinical assessment.

   Source: 21 CFR 202.1 (prescription drug advertising); FDA warning letters to telehealth firms on compounded GLP-1 marketing; FTC Act section 5. UK ASA rulings are the origin of the pattern but UK law is out of scope.

   Safer wording: Do not use sales or lowest-price framing for prescription weight-loss treatment. State that treatment depends on a clinician assessment and describe fees plainly.

   21 CFR 202.1 · Needs counsel review

Everything for the industry is on the drug and device marketing page, and all Microsoft Advertising (Bing) rules for any industry are on the Microsoft Advertising (Bing) page.