Taboola health ad policy rules the checker applies

Taboola rules

1. CG-PLT-001 · Warns · Citation checked against stored text

   Meta bars ads that assert or imply the viewer's physical or mental health, including medical conditions, for example "Do you have diabetes?". Nextdoor, X, Amazon and Taboola bar the same move (asserting knowledge of a viewer's health, speaking directly to the customer about a condition or weight). This is platform policy, not law, and an ad can be rejected or an account restricted.

   Source: Meta Advertising Standards, Personal attributes; Nextdoor Ads Policy (advertisement targeting, personal attributes); X Ads targeting of sensitive categories policy; Amazon Ads sponsored ads policies; Taboola Health Supplement Advertising Guidelines

   Safer wording: Address the topic, not the viewer. Say "Depression affects many adults. Talk to a clinician." instead of "Are you struggling with depression?".

   Meta Advertising Standards, Personal attributes, X Ads targeting of sensitive categories policy, Amazon Ads sponsored ads policies, Taboola Health Supplement Advertising Guidelines, Nextdoor Ads Policy

2. CG-PLT-018 · Warns · Citation checked against stored text

   Google does not allow claims that entice the user with an improbable result as the likely outcome, and YouTube ads may not carry exaggerated or inaccurate claims. Meta bars claims of unrealistic results within specific timeframes. Microsoft, Amazon and Taboola bar a specific amount or rate of weight loss in a defined period.

   Source: Google Ads Misrepresentation policy (unreliable claims); YouTube and Discover Feed ad requirements (exaggerated or inaccurate claims); Meta Advertising Standards, Unrealistic outcomes; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Claims and substantiation policy; Taboola Policy FAQ health and beauty; Reddit Ads Healthcare Products and Services policy

   Safer wording: Drop the timeframe and the number. Describe the service and what a clinician will assess.

   Meta Advertising Standards, Unrealistic outcomes, Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Google Ads Misrepresentation policy, YouTube and Discover Feed ad requirements

3. CG-PLT-009 · Warns · Citation checked against stored text

   In the United States TikTok allows only CBD products that are topical hemp products under 0.3% THC, with LegitScript certification, a TikTok sales representative, and audiences aged 25 or older. All other CBD products are not allowed. Amazon Ads prohibits oils, supplements, cosmetic beauty products and ingestibles that contain CBD or THC. Taboola accepts CBD only in listed countries, with THC percentage details.

   Source: TikTok Healthcare and Pharmaceuticals ad policy (United States, cannabidiol products); Amazon Ads sponsored ads policies; Taboola Policy FAQ health and beauty

   Safer wording: Remove the CBD product from the ad, or confirm the platform allows it for your product, country and audience first.

   Amazon Ads sponsored ads policies, Taboola Policy FAQ health and beauty, TikTok Healthcare and Pharmaceuticals ad policy

4. CG-PLT-013 · Warns · Citation checked against stored text

   Pinterest does not allow claims regarding the prevention or cure of disease, and Google does not allow non-approved products marketed as safe or effective for preventing, curing or treating a particular disease. Meta bars claims to cure, heal or eliminate incurable diseases (diabetes, herpes, thyroid conditions, psoriasis, cancer, autism, Alzheimer's, Parkinson's, HIV and others), even from health professionals. Reddit, Amazon, Outbrain, Nextdoor, Apple and Taboola bar implying that a product or supplement diagnoses, prevents or cures disease.

   Source: Pinterest Advertising Guidelines (healthcare products and services); Google Ads Healthcare and medicines policy (unapproved substances); Meta Advertising Standards, Unrealistic outcomes; Meta Advertising Standards, Health and wellness; Reddit Ads Healthcare Products and Services policy; Amazon Ads Claims and substantiation policy; Outbrain Advertising Guidelines; Nextdoor Ads Policy; Apple Advertising Services policies; Taboola Health Supplement Advertising Guidelines

   Safer wording: Say what the service does ("screening", "education", "treatment plans reviewed by a clinician") and leave out prevent, cure and reverse.

   Meta Advertising Standards, Unrealistic outcomes, Meta Advertising Standards, Health and wellness, Taboola Health Supplement Advertising Guidelines, Outbrain Advertising Guidelines, Nextdoor Ads Policy, Apple Advertising Services policies, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Google Ads Healthcare and medicines policy, Pinterest Advertising Guidelines

5. CG-PLT-016 · Warns · Citation checked against stored text

   Pinterest bars before-and-after weight-loss imagery and Snap bars before-and-after pictures in diet, fitness and dietary supplement ads. Meta lists a before-and-after weight loss image as non-compliant, and Reddit, Amazon, Nextdoor and Outbrain bar before-and-after photos in weight loss, supplement or cosmetic ads. Microsoft, Taboola and Yahoo allow them only if realistic and honest about the time taken. The same wording also draws FTC attention to typical results.

   Source: Pinterest Advertising Guidelines (weight loss products and services); Snap Ads Category Requirements, Health (health and dietary supplements, diet and fitness); Meta Advertising Standards, Personal health and appearance; Reddit Ads Healthcare Products and Services policy; Amazon Ads Claims and substantiation policy; Nextdoor Ads Policy; Outbrain Advertising Guidelines; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty; Yahoo Ad Policy, Over the counter drugs

   Safer wording: Remove the before-and-after pairing and show the clinic, the clinician or the process instead.

   Meta Advertising Standards, Personal health and appearance, Taboola Policy FAQ health and beauty, Outbrain Advertising Guidelines, Nextdoor Ads Policy, Yahoo Ad Policy, Over the counter drugs, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Snap Ads Category Requirements, Health, Pinterest Advertising Guidelines

6. CG-PLT-023 · Warns · Citation checked against stored text

   Meta bars claims that weight loss results can be achieved solely by using wearable products. Amazon and Microsoft bar claims that a customer will lose weight by wearing a product or rubbing it into the skin, and Taboola does not accept transdermal patches or products claiming weight loss by wearing them on the skin.

   Source: Meta Advertising Standards, Health and wellness; Amazon Ads Stores creative acceptance policies; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty

   Safer wording: Do not tie weight loss to wearing or applying a product. Describe what the product is and refer to a clinician for weight management.

   Meta Advertising Standards, Health and wellness, Amazon Ads Stores creative acceptance policies, Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy

7. CG-PLT-024 · Warns · Citation checked against stored text

   Amazon Ads and Microsoft bar claims that a person can lose weight with the product alone, without diet, exercise or a healthy lifestyle. Taboola rejects claims of weight loss without dieting or exercise, and Reddit bars implying unrealistic, unsafe or atypical weight loss outcomes.

   Source: Amazon Ads Claims and substantiation policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty; Reddit Ads Healthcare Products and Services policy

   Safer wording: Describe weight management as a program that includes nutrition and activity guided by a clinician, with no promise of results without them.

   Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy

8. CG-PLT-025 · Warns · Citation checked against stored text

   Amazon Ads bars guaranteeing permanent weight loss, a specific rate of weight loss, or promising that weight will not be regained, and bars saying a weight loss product is effective for everyone. Microsoft bars suggestions that weight loss results are guaranteed, universal or permanent. Taboola rejects absolute claims of results.

   Source: Amazon Ads Claims and substantiation policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty

   Safer wording: Say that results vary, and describe the support offered rather than the outcome.

   Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Amazon Ads Claims and substantiation policy

9. CG-PLT-026 · Warns · Citation checked against stored text

   Taboola rejects ads that discourage or compare to conventional medicine, such as "Forget the pills", "You don't need surgery" and "Better than medicines". Amazon Ads bars discouraging customers from seeing a qualified medical professional, Microsoft bars claiming a supplement can replace prescribed treatment, and Reddit bars implying a supplement is as effective as or better than an FDA-approved drug.

   Source: Taboola Policy FAQ health and beauty; Amazon Ads Healthcare products and services policy; Amazon Ads sponsored ads policies; Microsoft Advertising Healthcare and Pharmaceutical policy; Reddit Ads Healthcare Products and Services policy

   Safer wording: Present the product as a complement to professional care and leave out any suggestion of skipping or replacing treatment.

   Amazon Ads sponsored ads policies, Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy