Rule CG-TRB-012
Patient quotes and reviews: what rule CG-TRB-012 checks
Rule CG-TRB-012 is one of the checker's patient quotes and reviews rules. It cites 16 CFR Part 465, 16 CFR Part 255. The reason, source and safer wording are below.
CG-TRB-012 · Blocks approval · Citation checked against stored text
Paying for positive reviews, rewarding only five-star ratings, and sponsored posts that hide the payment or the product name are deceptive endorsement practices.
Source: FTC Rule on Consumer Reviews and Testimonials, 16 CFR Part 465; FTC Endorsement Guides, 16 CFR Part 255; FDCA 502(n)
Safer wording: Never pay for or filter reviews by rating. Disclose paid relationships clearly at the start of a post and name the product and its risks.
16 CFR Part 465, 16 CFR Part 255 · Needs counsel review
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