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Can I say it?

Can I say “cheapest price in town” in a med spa ad?

Yes, with conditions. 2 rules fired across 3 sample sentences, and the checker's own text explains why.

The short answer

Yes, with conditions. The checker warns on this wording but does not block it. The first rule it hits is CG-OFF-003. Its reason: Comparative and "lowest price" claims need proof against the competition and a stated reference price.

Source the rule cites: FTC Guides Against Deceptive Pricing, 16 CFR Part 233; Lanham Act 43(a)

Checked as an ad promoting a clinical service.

A clear result is not an all-clear. The checker flags wording for review and does not know your evidence, your state or your platform's review. Read the limitations.

Sample wording, run through the checker

These are sentences written to contain the phrase, not real claims. Each ran through the real engine and the shipped rule-set when this site was built.

Sample 1 · actual checker output1 rule fired

Cheapest price in town.

  • WarningCG-OFF-003Offers and pricing. Matched: “Cheapest price”
Sample 2 · actual checker output2 rules fired

Lowest prices guaranteed.

  • WarningCG-OFF-003Offers and pricing. Matched: “Lowest prices”
  • WarningCG-ABS-001Absolute promises. Matched: “guaranteed”
Sample 3 · actual checker output1 rule fired

The cheapest price in town for Botox.

  • WarningCG-OFF-003Offers and pricing. Matched: “cheapest price”

What to say instead

This version came back with no rule fired:

See our posted prices and what each visit includes.

Actual checker output: no rule fired. It still has to be true for your business.

What the rules themselves suggest:

  • CG-OFF-003 State your price and what it includes, without claiming it is the lowest.
  • CG-ABS-001 Remove the guarantee. If you offer a refund policy, describe the policy ("30-day refund if you are not satisfied") instead of guaranteeing results.

The rules behind this answer

Reason, source and citation for each rule that fired, in the checker's own words. Blocking rules come first.

  1. CG-OFF-003 · Warns · Citation checked against stored text

    Comparative and "lowest price" claims need proof against the competition and a stated reference price.

    Source: FTC Guides Against Deceptive Pricing, 16 CFR Part 233; Lanham Act 43(a)

    Safer wording: State your price and what it includes, without claiming it is the lowest.

    16 CFR Part 233 · Needs counsel review

  2. CG-ABS-001 · Warns · Citation checked against stored text

    Outcome guarantees are unsubstantiated absolute claims.

    Source: FTC Act section 5, 15 U.S.C. 45; FTC Health Products Compliance Guidance

    Safer wording: Remove the guarantee. If you offer a refund policy, describe the policy ("30-day refund if you are not satisfied") instead of guaranteeing results.

    15 U.S.C. 45 · Needs counsel review

Background: Clear and conspicuous in the glossary.

Questions

Which rule covers price comparison claims?

Rule CG-OFF-003. It cites 16 CFR Part 233. The rule's reason: Comparative and "lowest price" claims need proof against the competition and a stated reference price.

What should I write instead?

The rule's own suggestion for rule CG-OFF-003: State your price and what it includes, without claiming it is the lowest.

If the checker shows nothing, can I publish?

No. A clean result means none of the checker's rules matched. It does not weigh your evidence, your state or your platform's review, and it is not legal advice. Read the limitations page for what it misses.

Next step

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