Rule CG-OFF-003
Offers and pricing: what rule CG-OFF-003 checks
Rule CG-OFF-003 is one of the checker's offers and pricing rules. It cites 16 CFR Part 233. The reason, source and safer wording are below.
CG-OFF-003 · Warns · Citation checked against stored text
Comparative and "lowest price" claims need proof against the competition and a stated reference price.
Source: FTC Guides Against Deceptive Pricing, 16 CFR Part 233; Lanham Act 43(a)
Safer wording: State your price and what it includes, without claiming it is the lowest.
16 CFR Part 233 · Needs counsel review
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