Clinics and medical practices / New Hampshire
New Hampshire adds 5 state rules for clinics and medical practices
New Hampshire adds 5 rules to the 109 federal ones the checker already matches to clinics and medical practices. None of them block approval; all 5 warn. The rules cite RSA 317-A:17, RSA 329:17 and RSA 317-A:31. Of the 44 states with a page for this industry, it has the 12th most rules.
What New Hampshire adds
These are the New Hampshire rules whose wording is about licensed practitioners, boards and clinics. They run when New Hampshire is selected in the checker.
CG-NHS-001 · Warns · Citation checked against stored text
New Hampshire lets the Board of Medicine discipline a physician whose advertising includes a statement claiming professional superiority, and lets the Board of Dental Examiners discipline a dentist whose advertising claims or suggests professional superiority over other licensees.
Source: RSA 329:17, VII(g) ("any statement claiming professional superiority"); RSA 317-A:17, II(h)(2) ("enjoys professional superiority")
Safer wording: State verifiable facts such as training, certifications and years in practice. Do not rank the practice or practitioner against other licensees.
RSA 329:17, RSA 317-A:17 · Needs counsel review
CG-NHS-002 · Warns · Citation checked against stored text
New Hampshire lets the Board of Dental Examiners discipline a dentist whose advertising claims or suggests that the dentist performs services or any particular service in a painless manner.
Source: RSA 317-A:17, II(h)(2) ("performs services or any particular service in a painless manner")
Safer wording: Describe the comfort options you offer (numbing, sedation) without promising that care is painless.
RSA 317-A:17 · Needs counsel review
CG-NHS-003 · Warns · Citation checked against stored text
New Hampshire lets the Board of Medicine and the Board of Dental Examiners discipline a licensee who advertises the use of a drug or medicine of an unknown formula, or an anesthetic system that is unnamed, misnamed, misrepresented or not in fact used.
Source: RSA 329:17, VII(h) ("any drug or medicine of an unknown formula"); RSA 317-A:17, II(h)(3) ("any drug or medicine of an unknown formula")
Safer wording: Name each drug or anesthetic used, as it is actually used, and describe it accurately.
RSA 329:17, RSA 317-A:17 · Needs counsel review
CG-NHS-004 · Warns · Citation checked against stored text
New Hampshire requires every advertisement of dental services to carry the name of the dentist whose services are advertised and to say, prominently, whether each dentist is a general dentist or a qualified specialist in the named area. This applies to practices operating under a trade name.
Source: RSA 317-A:31 ("shall state whether each dentist is a general dentist or, if qualified, a specialist in the named area or specialization")
Safer wording: Name each advertised dentist and state prominently whether that dentist is a general dentist or a specialist in the named area, and only claim a specialty the dentist is qualified for.
RSA 317-A:31 · Needs counsel review
CG-NHS-005 · Warns · Citation checked against stored text
New Hampshire''s Consumer Protection Act makes it unlawful to represent that services have benefits or characteristics they do not have, or are of a particular standard or quality when they are not. Absolute outcome and safety promises are hard to substantiate. A physician''s advertising may also not tend to deceive or mislead the public.
Source: RSA 358-A:2, V ("Representing that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have"); RSA 329:17, VII(g) ("any statement of a character tending to deceive or mislead the public")
Safer wording: Describe what the service involves and what patients have typically experienced, with a source. Do not promise a result or a lack of side effects.
RSA 329:17, RSA 358-A:2 · Needs counsel review
What the checker flags with New Hampshire selected
Sample wording we wrote, run through the engine with New Hampshire selected. Only samples where a New Hampshire rule fires are shown.
Our clinic cures back pain. 100% guaranteed results. Book this week.
- Blocks approval
CG-DIS-001Also matches CG-DIS-016Saying a product or service cures a condition makes it an unapproved drug claim.
Source. FDCA 201(g)(1), 21 U.S.C. 321(g)(1) (drug definition); 21 CFR 101.93(g) (disease claims); FTC Health Products Compliance Guidance
Safer wording. Describe what the service does (for example "supports", "helps manage") and name only outcomes you can substantiate.
- Blocks approval
CG-ABS-002A 100 percent claim is an absolute claim that almost never has support.
Source. FTC Act section 5; FTC Health Products Compliance Guidance
Safer wording. Replace with the measured figure and its source, or remove the number.
- Warning
CG-ABS-015Also matches CG-NHS-005, CG-ABS-001A guarantee of results, including a money-back guarantee tied to results, promises an outcome nobody can promise for health products and services.
Source. FTC Act section 5; FTC Health Products Compliance Guidance
Safer wording. Describe what the service involves and say results vary. A refund policy may be stated without guaranteeing the result.
Dr. Park is the best doctor in town. Our patients always get results.
- Warning
CG-TRH-001Also matches CG-NHS-001, CG-SUP-004Unsubstantiated best, only, lowest-rate or better-than-named-competitor claims about medical providers are superiority claims that need competent evidence and head-to-head substantiation.
Source. FTC Act section 5 and FTC Policy Statement on Substantiation (1984); FTC Health Products Compliance Guidance (2022); state medical advertising rules
Safer wording. Drop ranking and comparison claims unless you hold head-to-head evidence and can disclose the basis. Describe what you offer without comparing yourself to named competitors.
The federal rules that still apply
109 federal and general rules matched to clinics and medical practices run next to the New Hampshire ones. The ones that weigh most:
CG-ABS-003 · Blocks approval · Citation checked against stored text
Claims of no risk or no side effects are unsubstantiated safety claims.
Source: FTC Act section 5; FTC Health Products Compliance Guidance; 21 CFR 202.1 (prescription drug advertising, fair balance)
Safer wording: State known risks and side effects fairly, or say who should talk to a clinician first.
21 CFR 202.1 · Needs counsel review
CG-CSR-001 · Blocks approval · Citation checked against stored text
Prescribing a controlled substance without a real evaluation, records or follow-up violates the Controlled Substances Act and DEA telemedicine rules.
Source: 21 U.S.C. 829 and 841(h); 21 CFR 1306.04 (prescription issued for a legitimate medical purpose); 21 CFR 1306.05 (manner of issuance, so a prescription must carry the patient and practitioner details); FTC Act section 5
Safer wording: Do not advertise controlled substances. A licensed clinician must decide whether to prescribe after a real evaluation.
21 CFR 1306.04, 21 U.S.C. 829, 21 CFR 1306.05 · Needs counsel review
CG-DEA-003 · Blocks approval · Citation checked against stored text
Offering to fill a prescription for a controlled substance based only on an online questionnaire is a listed example of an internet distribution violation.
Source: 21 U.S.C. 841 subsection (h) lists offering to fill a controlled substance prescription based solely on a consumer's online medical questionnaire as an example of a violation
Safer wording: Do not tie a controlled substance prescription to a questionnaire alone. Describe a live evaluation by a licensed practitioner who decides if a prescription is appropriate.
21 U.S.C. 841 · Needs counsel review
CG-EFF-014 · Blocks approval · Citation checked against stored text
Claims of instant, one-visit or universal results, or of working where all else fails, promise outcomes no clinic can substantiate.
Source: FTC Act section 5; FTC Health Products Compliance Guidance; FTC Endorsement Guides, 16 CFR Part 255
Safer wording: Remove the promise of speed or certainty. Say what the service is and that results vary.
16 CFR Part 255 · Needs counsel review
Everything for the industry is on the clinics and medical practices page, and all New Hampshire rules for any industry are on the New Hampshire page.
Next step
Check your New Hampshire clinic copy
Select New Hampshire in the checker and every flag cites the rule and source listed above.