Rule CG-EFF-014

Efficacy and proof: what rule CG-EFF-014 checks

Rule CG-EFF-014 is one of the checker's efficacy and proof rules. It cites 16 CFR Part 255. The reason, source and safer wording are below.

CG-EFF-014 · Blocks approval · Citation checked against stored text
Claims of instant, one-visit or universal results, or of working where all else fails, promise outcomes no clinic can substantiate.
Source: FTC Act section 5; FTC Health Products Compliance Guidance; FTC Endorsement Guides, 16 CFR Part 255
Safer wording: Remove the promise of speed or certainty. Say what the service is and that results vary.
16 CFR Part 255 · Needs counsel review

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