Telehealth and weight-loss programs / Amazon Ads
9 Amazon Ads policy rules bear on telehealth and weight-loss programs
9 rules come from Amazon Ads policy and match the wording telehealth and weight-loss programs use. None of them is exclusive to Amazon Ads. The rest are shared with the policies of Microsoft Advertising (Bing), Meta (Facebook and Instagram) and Reddit. None of them block approval; all 9 warn. Of the 13 platforms with a page for this industry, it has the 2nd most rules.
What Amazon Ads policy adds
Platform rules are about ad approval and account risk, not law, and policies change. These are the Amazon Ads rules whose wording is about remote prescribing, compounded drugs and weight-loss claims. They run when Amazon Ads is selected in the checker.
CG-PLT-011 · Warns · Citation checked against stored text
A named prescription drug in an ad triggers advance approval on most platforms. Pinterest allows prescription drug ads only with prior permission and GLP-1 ads only from approved healthcare advertisers in the US and Canada, Snap requires prescription advertisers to be pre-approved, and TikTok requires proof of regulator approval and 18+ targeting in the US. Meta requires LegitScript certification or its own review, Meta authorization, a licensed-professional disclaimer and 18+ targeting in the US, Canada or New Zealand. LinkedIn requires prior authorization, US or Canada only, no under-18 targeting. Reddit, X, Microsoft, Amazon and Nextdoor require pre-approval, a sales representative or case-by-case review, and Yahoo accepts FDA-approved prescription drug ads in the US only.
Source: Pinterest Advertising Guidelines (healthcare products and services, weight loss products and services); Snap Ads Category Requirements, Health (prescription medicines); TikTok Healthcare and Pharmaceuticals ad policy (United States, prescription medicine); Meta Advertising Standards, Drugs and pharmaceuticals; LinkedIn Advertising Policies; X Ads healthcare policy; Reddit Ads Healthcare Products and Services policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Healthcare products and services policy; Nextdoor Ads Policy; Yahoo Ad Policy, Prescription drugs; Spotify Advertising Policies
Safer wording: Get the platform's written approval first, then run the ad only on the platform that approved it, with the approved audience and age limits. Otherwise advertise the clinical service without naming the drug.
Meta Advertising Standards, Drugs and pharmaceuticals, Nextdoor Ads Policy, Yahoo Ad Policy, Prescription drugs, Spotify Advertising Policies, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy, TikTok Healthcare and Pharmaceuticals ad policy, Snap Ads Category Requirements, Health, Pinterest Advertising Guidelines, LinkedIn Advertising Policies, X Ads healthcare policy
CG-PLT-015 · Warns · Citation checked against stored text
Snap does not allow ads that promote weight-loss supplements, and Pinterest does not allow weight loss or appetite suppressant pills, supplements or products claiming weight loss through something worn or applied to the skin. Amazon Ads prohibits fat burners and similar products that claim to increase metabolism or suppress appetite.
Source: Snap Ads Category Requirements, Health (health and dietary supplements); Pinterest Advertising Guidelines (weight loss products and services); Amazon Ads sponsored ads policies
Safer wording: Advertise the clinical service, not the supplement, or move to a platform whose policy allows the product with approval.
Amazon Ads sponsored ads policies, Snap Ads Category Requirements, Health, Pinterest Advertising Guidelines
CG-PLT-016 · Warns · Citation checked against stored text
Pinterest bars before-and-after weight-loss imagery and Snap bars before-and-after pictures in diet, fitness and dietary supplement ads. Meta lists a before-and-after weight loss image as non-compliant, and Reddit, Amazon, Nextdoor and Outbrain bar before-and-after photos in weight loss, supplement or cosmetic ads. Microsoft, Taboola and Yahoo allow them only if realistic and honest about the time taken. The same wording also draws FTC attention to typical results.
Source: Pinterest Advertising Guidelines (weight loss products and services); Snap Ads Category Requirements, Health (health and dietary supplements, diet and fitness); Meta Advertising Standards, Personal health and appearance; Reddit Ads Healthcare Products and Services policy; Amazon Ads Claims and substantiation policy; Nextdoor Ads Policy; Outbrain Advertising Guidelines; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty; Yahoo Ad Policy, Over the counter drugs
Safer wording: Remove the before-and-after pairing and show the clinic, the clinician or the process instead.
Meta Advertising Standards, Personal health and appearance, Taboola Policy FAQ health and beauty, Outbrain Advertising Guidelines, Nextdoor Ads Policy, Yahoo Ad Policy, Over the counter drugs, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Snap Ads Category Requirements, Health, Pinterest Advertising Guidelines
CG-PLT-017 · Warns · Citation checked against stored text
Google does not allow products that imply they are as effective as prescription drugs or controlled substances, products with ephedra, or hCG promoted for weight loss or weight control. Amazon, Microsoft, Reddit and Yahoo bar claims that a non-prescription or supplement product is as effective as, or can replace, a prescription drug, and Meta, Reddit and Yahoo list ephedra or hCG among unsafe ingredients.
Source: Google Ads Healthcare and medicines policy (unapproved substances); Meta Advertising Standards, Unsafe substances; Reddit Ads Healthcare Products and Services policy; Amazon Ads Claims and substantiation policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Yahoo Ad Policy, Over the counter drugs
Safer wording: Describe what the product is and what it contains, without comparing it to a prescription drug, and drop ephedra and hCG weight-loss wording.
Meta Advertising Standards, Unsafe substances, Yahoo Ad Policy, Over the counter drugs, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Google Ads Healthcare and medicines policy
CG-PLT-018 · Warns · Citation checked against stored text
Google does not allow claims that entice the user with an improbable result as the likely outcome, and YouTube ads may not carry exaggerated or inaccurate claims. Meta bars claims of unrealistic results within specific timeframes. Microsoft, Amazon and Taboola bar a specific amount or rate of weight loss in a defined period.
Source: Google Ads Misrepresentation policy (unreliable claims); YouTube and Discover Feed ad requirements (exaggerated or inaccurate claims); Meta Advertising Standards, Unrealistic outcomes; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Claims and substantiation policy; Taboola Policy FAQ health and beauty; Reddit Ads Healthcare Products and Services policy
Safer wording: Drop the timeframe and the number. Describe the service and what a clinician will assess.
Meta Advertising Standards, Unrealistic outcomes, Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Google Ads Misrepresentation policy, YouTube and Discover Feed ad requirements
CG-PLT-020 · Warns · Citation checked against stored text
Telehealth and telemedicine ads are gated. Google allows telemedicine providers only with LegitScript certification plus Google certification, and Meta requires telehealth providers that promote prescription drugs to be LegitScript certified and authorized. LinkedIn allows telehealth only in the United States with prior authorization, X allows licensed providers only in the states where they are licensed and with prior authorization, Reddit asks for industry certifications and a sales representative, Microsoft preapproves telemedicine providers that sell prescription drugs, and Amazon Ads does not accept telemedicine as display ads in its store.
Source: Google Ads Healthcare and medicines policy, additional sections; Meta Advertising Standards, Drugs and pharmaceuticals; LinkedIn Advertising Policies; X Ads healthcare policy; Reddit Ads Healthcare Products and Services policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Healthcare products and services policy; LegitScript Healthcare Merchant Certification
Safer wording: Get LegitScript certification if you prescribe or sell prescription drugs, then ask each platform for its telehealth authorization before the ad runs, and name only the states where you are licensed.
Meta Advertising Standards, Drugs and pharmaceuticals, LegitScript Healthcare Merchant Certification, Google Ads Healthcare and medicines policy, additional sections, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy, Google Ads Healthcare and medicines policy, LinkedIn Advertising Policies, X Ads healthcare policy
CG-PLT-023 · Warns · Citation checked against stored text
Meta bars claims that weight loss results can be achieved solely by using wearable products. Amazon and Microsoft bar claims that a customer will lose weight by wearing a product or rubbing it into the skin, and Taboola does not accept transdermal patches or products claiming weight loss by wearing them on the skin.
Source: Meta Advertising Standards, Health and wellness; Amazon Ads Stores creative acceptance policies; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty
Safer wording: Do not tie weight loss to wearing or applying a product. Describe what the product is and refer to a clinician for weight management.
Meta Advertising Standards, Health and wellness, Amazon Ads Stores creative acceptance policies, Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy
CG-PLT-024 · Warns · Citation checked against stored text
Amazon Ads and Microsoft bar claims that a person can lose weight with the product alone, without diet, exercise or a healthy lifestyle. Taboola rejects claims of weight loss without dieting or exercise, and Reddit bars implying unrealistic, unsafe or atypical weight loss outcomes.
Source: Amazon Ads Claims and substantiation policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty; Reddit Ads Healthcare Products and Services policy
Safer wording: Describe weight management as a program that includes nutrition and activity guided by a clinician, with no promise of results without them.
Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy
CG-PLT-025 · Warns · Citation checked against stored text
Amazon Ads bars guaranteeing permanent weight loss, a specific rate of weight loss, or promising that weight will not be regained, and bars saying a weight loss product is effective for everyone. Microsoft bars suggestions that weight loss results are guaranteed, universal or permanent. Taboola rejects absolute claims of results.
Source: Amazon Ads Claims and substantiation policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty
Safer wording: Say that results vary, and describe the support offered rather than the outcome.
Taboola Policy FAQ health and beauty, Microsoft Advertising Healthcare and Pharmaceutical policy, Amazon Ads Claims and substantiation policy
What the checker flags with Amazon Ads selected
Sample wording we wrote, run through the engine with Amazon Ads selected. Only samples where a Amazon Ads rule fires are shown.
Compounded semaglutide, no prescription needed.
- Blocks approval
CG-REG-007Also matches CG-RFA-006, CG-TRG-005, CG-CMP-002, CG-TRL-003, CG-RPL-002, CG-TRH-005, CG-RPL-004, CG-PLT-011FDA has sent warning letters to telehealth and online sellers over marketing of compounded GLP-1 drugs and unapproved peptides. Compounded drugs are not FDA approved, and these products raise misbranding and unapproved-drug issues.
Source. FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing
Safer wording.
Same active ingredient as Wegovy. Lose 20 pounds in 30 days, guaranteed.
- Blocks approval
CG-REG-006Also matches CG-RFA-006, CG-TRI-008, CG-PLT-011Compounded drugs are not FDA approved and are not the same as, or generics of, the brand product. Telehealth sellers have received FDA warning letters for these claims.
Source. FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing; FTC Act section 5
Safer wording. Say the medication is compounded, that it is not FDA approved, and that a licensed clinician decides whether it is appropriate.
- Blocks approval
CG-TRL-007Also matches CG-PLT-025, CG-PLT-018, CG-ABS-007, CG-ABS-001Promising effortless fat loss, fixed amounts of weight lost in a short time, or eating without restriction while losing weight is an unsubstantiated and misleading weight-loss claim.
Source. FTC Act section 5; FTC Health Products Compliance Guidance (2022); FTC weight-loss advertising enforcement (e.g. Operation Big Fat Lie, Red Flag guidance on weight-loss claims)
Safer wording. Remove claims of effortless or rapid loss. Say that results vary and depend on diet, activity and medical supervision, and cite evidence for any number.
Reverse your diabetes with our GLP-1 program.
- Blocks approval
CG-DIS-004Also matches CG-TRA-001, CG-TRE-001, CG-TRI-001, CG-TRK-004, CG-DIS-016, CG-PLT-013, CG-PLT-001Claiming to reverse a disease or its damage is an efficacy and disease claim.
Source. FTC Health Products Compliance Guidance; 21 CFR 101.93(g)
Safer wording. Describe the lifestyle or care support offered without promising reversal.
The federal rules that still apply
46 federal and general rules matched to telehealth and weight-loss programs run next to the Amazon Ads ones. The ones that weigh most:
CG-CSR-001 · Blocks approval · Citation checked against stored text
Prescribing a controlled substance without a real evaluation, records or follow-up violates the Controlled Substances Act and DEA telemedicine rules.
Source: 21 U.S.C. 829 and 841(h); 21 CFR 1306.04 (prescription issued for a legitimate medical purpose); 21 CFR 1306.05 (manner of issuance, so a prescription must carry the patient and practitioner details); FTC Act section 5
Safer wording: Do not advertise controlled substances. A licensed clinician must decide whether to prescribe after a real evaluation.
21 CFR 1306.04, 21 U.S.C. 829, 21 CFR 1306.05 · Needs counsel review
CG-DEA-003 · Blocks approval · Citation checked against stored text
Offering to fill a prescription for a controlled substance based only on an online questionnaire is a listed example of an internet distribution violation.
Source: 21 U.S.C. 841 subsection (h) lists offering to fill a controlled substance prescription based solely on a consumer's online medical questionnaire as an example of a violation
Safer wording: Do not tie a controlled substance prescription to a questionnaire alone. Describe a live evaluation by a licensed practitioner who decides if a prescription is appropriate.
21 U.S.C. 841 · Needs counsel review
CG-DIS-028 · Blocks approval · Citation checked against stored text
Comparing a supplement to a GLP-1 prescription drug ("natural Mounjaro", "mimics Ozempic") claims drug-like effects on weight and blood sugar and implies the product does what an approved drug does.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Act section 5; FTC Health Products Compliance Guidance
Safer wording: Do not name or compare to a prescription drug. Describe the ingredients.
21 CFR 101.93(g) · Needs counsel review
CG-OIG-001 · Blocks approval · Citation checked against stored text
Paying or rewarding anyone for referring patients or for each prescription can violate the federal anti-kickback statute, and paying influencers without disclosure violates endorsement rules.
Source: federal anti-kickback statute, 42 U.S.C. 1320a-7b; OIG Special Fraud Alert on telemedicine arrangements; FTC Endorsement Guides, 16 CFR Part 255
Safer wording: Remove payments tied to referrals or prescriptions. Pay marketers a fixed fee for services set in advance, and require clear disclosure of any paid endorsement.
16 CFR Part 255, 42 U.S.C. 1320a-7b · Needs counsel review
Everything for the industry is on the telehealth and weight-loss programs page, and all Amazon Ads rules for any industry are on the Amazon Ads page.
Next step
Check your Amazon Ads telehealth copy
Pick Amazon Ads in the checker's ad platforms picker and every flag cites the rule and source listed above.