Industry rules
Telehealth and weight-loss programs: 65 matched rules, 26 that block approval
The checker matches 65 rules to telehealth and weight-loss programs by what the rules are about: remote prescribing, compounded drugs and weight-loss claims. 1 rule that blocks elsewhere only warns on clinical service copy, so 26 block here. Most sit under regulatory status (19), platform policy (17) and replaces care (9). State rules reach 3 states, and New Mexico has the most (1). Ad platform policy adds 16 rules that name 16 platforms.
The numbers for this industry
65
Matched rules
46 federal, 3 state, 16 platform
26
Block approval
1 more only warn for this copy
322
Shared rules
Run on all health copy, not listed here
13
State and platform pages
Only where the gate is met
Where the matched rules sit
- Regulatory status19
- Platform policy17
- Replaces care9
- State law7
- Absolute promises3
- Disease claims3
- Efficacy and proof3
- Offers and pricing3
- Outcome statistics1
Rules that weigh most for telehealth and weight-loss programs
Federal and general rules first, blocking before warning, citations checked against stored text before the rest. Rules with their own page link there.
CG-CSR-001 · Blocks approval · Citation checked against stored text
Prescribing a controlled substance without a real evaluation, records or follow-up violates the Controlled Substances Act and DEA telemedicine rules.
Source: 21 U.S.C. 829 and 841(h); 21 CFR 1306.04 (prescription issued for a legitimate medical purpose); 21 CFR 1306.05 (manner of issuance, so a prescription must carry the patient and practitioner details); FTC Act section 5
Safer wording: Do not advertise controlled substances. A licensed clinician must decide whether to prescribe after a real evaluation.
21 CFR 1306.04, 21 U.S.C. 829, 21 CFR 1306.05 · Needs counsel review
CG-DEA-003 · Blocks approval · Citation checked against stored text
Offering to fill a prescription for a controlled substance based only on an online questionnaire is a listed example of an internet distribution violation.
Source: 21 U.S.C. 841 subsection (h) lists offering to fill a controlled substance prescription based solely on a consumer's online medical questionnaire as an example of a violation
Safer wording: Do not tie a controlled substance prescription to a questionnaire alone. Describe a live evaluation by a licensed practitioner who decides if a prescription is appropriate.
21 U.S.C. 841 · Needs counsel review
CG-DIS-028 · Blocks approval · Citation checked against stored text
Comparing a supplement to a GLP-1 prescription drug ("natural Mounjaro", "mimics Ozempic") claims drug-like effects on weight and blood sugar and implies the product does what an approved drug does.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Act section 5; FTC Health Products Compliance Guidance
Safer wording: Do not name or compare to a prescription drug. Describe the ingredients.
21 CFR 101.93(g) · Needs counsel review
CG-OIG-001 · Blocks approval · Citation checked against stored text
Paying or rewarding anyone for referring patients or for each prescription can violate the federal anti-kickback statute, and paying influencers without disclosure violates endorsement rules.
Source: federal anti-kickback statute, 42 U.S.C. 1320a-7b; OIG Special Fraud Alert on telemedicine arrangements; FTC Endorsement Guides, 16 CFR Part 255
Safer wording: Remove payments tied to referrals or prescriptions. Pay marketers a fixed fee for services set in advance, and require clear disclosure of any paid endorsement.
16 CFR Part 255, 42 U.S.C. 1320a-7b · Needs counsel review
CG-OIG-002 · Blocks approval · Citation checked against stored text
Routinely waiving copays, paying premiums, billing one service as another, or offering free items to people on federal health programs can violate the anti-kickback statute and the False Claims Act.
Source: federal anti-kickback statute, 42 U.S.C. 1320a-7b; OIG Special Fraud Alert on telemedicine arrangements; 42 CFR 422.2263
Safer wording: Do not advertise copay waivers, premium payments or free items for Medicare and Medicaid patients, and bill every service accurately.
42 CFR 422.2263, 42 U.S.C. 1320a-7b · Needs counsel review
CG-RAF-002 · Blocks approval · Citation checked against stored text
Discounting and price-led promotion of prescription weight-loss treatment, such as sales events and rock-bottom prices, markets a prescription drug as a commodity and invites purchase without a clinical assessment.
Source: 21 CFR 202.1 (prescription drug advertising); FDA warning letters to telehealth firms on compounded GLP-1 marketing; FTC Act section 5. UK ASA rulings are the origin of the pattern but UK law is out of scope.
Safer wording: Do not use sales or lowest-price framing for prescription weight-loss treatment. State that treatment depends on a clinician assessment and describe fees plainly.
21 CFR 202.1 · Needs counsel review
CG-RAF-003 · Blocks approval · Citation checked against stored text
A first-person quantified weight-loss result presented as a testimonial implies typical results unless the ad states what consumers can generally expect.
Source: FTC Endorsement Guides, 16 CFR 255.2(b) (results not typical must be backed by what is generally expected); FTC Act section 5. UK ASA rulings are the origin of the pattern but UK law is out of scope.
Safer wording: Remove the specific result or state clearly the results typical users achieve, with substantiation, and disclose any material connection.
16 CFR 255.2(b) · Needs counsel review
CG-RAF-008 · Blocks approval · Citation checked against stored text
Detox and cleanse products that claim to remove toxins or heavy metals or produce weight loss make unsubstantiated claims. Medical detoxification for addiction is excluded.
Source: FTC Act section 5 (FTC guidance on detox and cleanse claims); 21 CFR 101.93(g). UK ASA rulings are the origin of the pattern but UK law is out of scope.
Safer wording: Remove claims that a product removes toxins or heavy metals or causes weight loss, or provide human studies of the finished product.
21 CFR 101.93(g) · Needs counsel review
CG-REG-006 · Blocks approval · Citation checked against stored text
Compounded drugs are not FDA approved and are not the same as, or generics of, the brand product. Telehealth sellers have received FDA warning letters for these claims.
Source: FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing; FTC Act section 5
Safer wording: Say the medication is compounded, that it is not FDA approved, and that a licensed clinician decides whether it is appropriate.
FDCA 503A · Needs counsel review
CG-REG-007 · Blocks approval · Citation checked against stored text
FDA has sent warning letters to telehealth and online sellers over marketing of compounded GLP-1 drugs and unapproved peptides. Compounded drugs are not FDA approved, and these products raise misbranding and unapproved-drug issues.
Source: FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing
Safer wording: If you offer a compounded drug, say it is compounded and not FDA approved, that a licensed clinician decides if it is appropriate, and have counsel review the claims and the pharmacy relationship.
FDCA 503A · Needs counsel review
What the checker flags
Sample wording we wrote to test these rules, run through the real engine at build time. The rule ids, reasons, sources and safer wording are the rule-set's own.
Compounded semaglutide, no prescription needed.
- Blocks approval
CG-REG-007Also matches CG-RFA-006, CG-TRG-005, CG-CMP-002, CG-TRL-003, CG-RPL-002, CG-TRH-005, CG-RPL-004, CG-PLT-011, CG-PLT-034FDA has sent warning letters to telehealth and online sellers over marketing of compounded GLP-1 drugs and unapproved peptides. Compounded drugs are not FDA approved, and these products raise misbranding and unapproved-drug issues.
Source. FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing
Safer wording.
Same active ingredient as Wegovy. Lose 20 pounds in 30 days, guaranteed.
- Blocks approval
CG-REG-006Also matches CG-RFA-006, CG-TRI-008, CG-PLT-011, CG-PLT-034Compounded drugs are not FDA approved and are not the same as, or generics of, the brand product. Telehealth sellers have received FDA warning letters for these claims.
Source. FDCA 503A and 503B; FDA warning letters to telehealth firms on compounded GLP-1 marketing; FTC Act section 5
Safer wording. Say the medication is compounded, that it is not FDA approved, and that a licensed clinician decides whether it is appropriate.
- Blocks approval
CG-TRL-007Also matches CG-PLT-025, CG-PLT-018, CG-ABS-007, CG-ABS-001Promising effortless fat loss, fixed amounts of weight lost in a short time, or eating without restriction while losing weight is an unsubstantiated and misleading weight-loss claim.
Source. FTC Act section 5; FTC Health Products Compliance Guidance (2022); FTC weight-loss advertising enforcement (e.g. Operation Big Fat Lie, Red Flag guidance on weight-loss claims)
Safer wording. Remove claims of effortless or rapid loss. Say that results vary and depend on diet, activity and medical supervision, and cite evidence for any number.
Get your prescription after a two-minute online questionnaire. No exam needed.
- Blocks approval
CG-TRG-005Also matches CG-RPL-002, CG-RPL-005, CG-TRH-005Prescribing or shipping across state lines without a licensed exam, lay owners directing physicians, naturopaths using the MD title or treating cancer, cannabis recommendations without an exam, treating minors without parental consent, and implied state endorsement violate state licensure, corporate practice and advertising laws.
Source. State medical practice acts (including California Business and Professions Code 2052, New York Education Law 6512, Texas Occupations Code 155 and 165); corporate practice of medicine doctrine; Ryan Haight Online Pharmacy Consumer Protection Act, 21 U.S.C. 829(e); state naturopathic licensing acts; FTC Act section 5
Safer wording. Offer care only through clinicians licensed in the patient's state after a proper exam, use only titles the licensee holds, never imply state endorsement, and get parental consent for minors.
Reverse your diabetes with our GLP-1 program.
- Blocks approval
CG-DIS-004Also matches CG-TRA-001, CG-TRE-001, CG-TRI-001, CG-TRK-004, CG-DIS-016, CG-PLT-013, CG-PLT-035, CG-PLT-001, CG-PLT-034Claiming to reverse a disease or its damage is an efficacy and disease claim.
Source. FTC Health Products Compliance Guidance; 21 CFR 101.93(g)
Safer wording. Describe the lifestyle or care support offered without promising reversal.
Where it changes by state and platform
13 pages below meet the gate: at least 6 applicable rules and at least 3 that belong to that state or platform alone.
- Telehealth on Microsoft Advertising11 specific rules, 57 in all
- Telehealth on Amazon Ads9 specific rules, 55 in all
- Telehealth on Meta9 specific rules, 55 in all
- Telehealth on Reddit8 specific rules, 54 in all
- Telehealth on Nextdoor5 specific rules, 51 in all
- Telehealth on Taboola5 specific rules, 51 in all
- Telehealth on Google Ads and YouTube4 specific rules, 50 in all
- Telehealth on Pinterest4 specific rules, 50 in all
- Telehealth on LinkedIn3 specific rules, 49 in all
- Telehealth on Quora Ads3 specific rules, 49 in all
- Telehealth on Snap3 specific rules, 49 in all
- Telehealth on X3 specific rules, 49 in all
- Telehealth on Yahoo3 specific rules, 49 in all
Next step
Run your telehealth and weight-loss programs copy through the checker
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