Wellness and supplement brands / X
3 X policy rules bear on wellness and supplement brands
3 rules come from X policy and match the wording wellness and supplement brands use. None of them is exclusive to X. The rest are shared with the policies of Amazon Ads, Meta (Facebook and Instagram) and Nextdoor. None of them block approval; all 3 warn. Of the 12 platforms with a page for this industry, it has the 11th most rules.
What X policy adds
Platform rules are about ad approval and account risk, not law, and policies change. These are the X rules whose wording is about supplements, structure-function wording, CBD and weight-loss products. They run when X is selected in the checker.
CG-PLT-001 · Warns · Citation checked against stored text
Meta bars ads that assert or imply the viewer's physical or mental health, including medical conditions, for example "Do you have diabetes?". Nextdoor, X, Amazon and Taboola bar the same move (asserting knowledge of a viewer's health, speaking directly to the customer about a condition or weight). This is platform policy, not law, and an ad can be rejected or an account restricted.
Source: Meta Advertising Standards, Personal attributes; Nextdoor Ads Policy (advertisement targeting, personal attributes); X Ads targeting of sensitive categories policy; Amazon Ads sponsored ads policies; Taboola Health Supplement Advertising Guidelines
Safer wording: Address the topic, not the viewer. Say "Depression affects many adults. Talk to a clinician." instead of "Are you struggling with depression?".
Meta Advertising Standards, Personal attributes, X Ads targeting of sensitive categories policy, Amazon Ads sponsored ads policies, Taboola Health Supplement Advertising Guidelines, Nextdoor Ads Policy
CG-PLT-011 · Warns · Citation checked against stored text
A named prescription drug in an ad triggers advance approval on most platforms. Pinterest allows prescription drug ads only with prior permission and GLP-1 ads only from approved healthcare advertisers in the US and Canada, Snap requires prescription advertisers to be pre-approved, and TikTok requires proof of regulator approval and 18+ targeting in the US. Meta requires LegitScript certification or its own review, Meta authorization, a licensed-professional disclaimer and 18+ targeting in the US, Canada or New Zealand. LinkedIn requires prior authorization, US or Canada only, no under-18 targeting. Reddit, X, Microsoft, Amazon and Nextdoor require pre-approval, a sales representative or case-by-case review, and Yahoo accepts FDA-approved prescription drug ads in the US only.
Source: Pinterest Advertising Guidelines (healthcare products and services, weight loss products and services); Snap Ads Category Requirements, Health (prescription medicines); TikTok Healthcare and Pharmaceuticals ad policy (United States, prescription medicine); Meta Advertising Standards, Drugs and pharmaceuticals; LinkedIn Advertising Policies; X Ads healthcare policy; Reddit Ads Healthcare Products and Services policy; Microsoft Advertising Healthcare and Pharmaceutical policy; Amazon Ads Healthcare products and services policy; Nextdoor Ads Policy; Yahoo Ad Policy, Prescription drugs; Spotify Advertising Policies
Safer wording: Get the platform's written approval first, then run the ad only on the platform that approved it, with the approved audience and age limits. Otherwise advertise the clinical service without naming the drug.
Meta Advertising Standards, Drugs and pharmaceuticals, Nextdoor Ads Policy, Yahoo Ad Policy, Prescription drugs, Spotify Advertising Policies, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Healthcare products and services policy, TikTok Healthcare and Pharmaceuticals ad policy, Snap Ads Category Requirements, Health, Pinterest Advertising Guidelines, LinkedIn Advertising Policies, X Ads healthcare policy
CG-PLT-030 · Warns · Citation checked against stored text
Meta lists anabolic steroids, chitosan, comfrey, DHEA, ephedra and human growth hormone as unsafe supplements. Reddit bars supplements with anabolic steroids, codeine, ephedra, HGH or opioids, Outbrain bars anabolic steroids, ephedra and HGH, Amazon Ads bars supplements with ephedrine alkaloids or Salvia divinorum, and X bars supplements that contain or reference anabolic steroids.
Source: Meta Advertising Standards, Unsafe substances; Reddit Ads Healthcare Products and Services policy; Outbrain Advertising Guidelines; Amazon Ads sponsored ads policies; X Ads healthcare policy
Safer wording: Take the ingredient out of the ad and the product, or do not advertise the product on these platforms.
Meta Advertising Standards, Unsafe substances, Amazon Ads sponsored ads policies, Outbrain Advertising Guidelines, Reddit Ads Healthcare Products and Services policy, X Ads healthcare policy
What the checker flags with X selected
None of our sample wording triggers a X rule, so no example is shown. The rules above are still part of the set.
The federal rules that still apply
44 federal and general rules matched to wellness and supplement brands run next to the X ones. The ones that weigh most:
CG-DIS-002 · Blocks approval · Citation checked against stored text
A treatment claim for a named disease is a drug claim for a product, and needs support for a clinical service.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Act section 5
Safer wording: For a clinical service, state who delivers care and what is offered ("our licensed clinicians evaluate and manage ..."). For a supplement, remove the disease reference.
21 CFR 101.93(g) · Needs counsel review
CG-DIS-013 · Blocks approval · Citation checked against stored text
A pain-relief claim for a supplement or wellness product treats a symptom of disease, which is a drug claim. For an approved over-the-counter drug or a clinical service, check that the wording matches the label or what you can support.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Health Products Compliance Guidance
Safer wording: For a drug, use the approved indication from the label. For a service, describe the care and say results vary.
21 CFR 101.93(g) · Needs counsel review
CG-DIS-019 · Blocks approval · Citation checked against stored text
Claims to slow, stop or prevent a serious disease, or to restore function after spinal cord injury, are disease claims that need drug approval and evidence.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FDA consumer alerts on stem cell and dietary supplement disease claims; FTC Act section 5
Safer wording: Remove disease slowing, prevention and recovery claims. Describe a supplement by its nutrients only, and a stem cell service only as an investigational study.
21 CFR 101.93(g) · Needs counsel review
CG-DIS-022 · Blocks approval · Citation checked against stored text
Copy aimed at people who have a named disease ("Suffering from Crohn's?", "women with endometriosis love this") tells the reader the product is for that disease. FDA reads the intended use from this kind of audience targeting, and it makes a supplement an unapproved drug.
Source: 21 CFR 101.93(g); 21 CFR 201.128 - intended use; FDCA 201(g)(1); FTC Health Products Compliance Guidance
Safer wording: Describe the product and the normal function it supports, and do not address people by their disease. A clinic may describe who it treats and that results vary.
21 CFR 101.93(g), 21 CFR 201.128 · Needs counsel review
Everything for the industry is on the wellness and supplement brands page, and all X rules for any industry are on the X page.
Next step
Check your X supplement copy
Pick X in the checker's ad platforms picker and every flag cites the rule and source listed above.