Outbrain health ad policy rules the checker applies

Outbrain rules

1. CG-PLT-013 · Warns · Citation checked against stored text

   Pinterest does not allow claims regarding the prevention or cure of disease, and Google does not allow non-approved products marketed as safe or effective for preventing, curing or treating a particular disease. Meta bars claims to cure, heal or eliminate incurable diseases (diabetes, herpes, thyroid conditions, psoriasis, cancer, autism, Alzheimer's, Parkinson's, HIV and others), even from health professionals. Reddit, Amazon, Outbrain, Nextdoor, Apple and Taboola bar implying that a product or supplement diagnoses, prevents or cures disease.

   Source: Pinterest Advertising Guidelines (healthcare products and services); Google Ads Healthcare and medicines policy (unapproved substances); Meta Advertising Standards, Unrealistic outcomes; Meta Advertising Standards, Health and wellness; Reddit Ads Healthcare Products and Services policy; Amazon Ads Claims and substantiation policy; Outbrain Advertising Guidelines; Nextdoor Ads Policy; Apple Advertising Services policies; Taboola Health Supplement Advertising Guidelines

   Safer wording: Say what the service does ("screening", "education", "treatment plans reviewed by a clinician") and leave out prevent, cure and reverse.

   Meta Advertising Standards, Unrealistic outcomes, Meta Advertising Standards, Health and wellness, Taboola Health Supplement Advertising Guidelines, Outbrain Advertising Guidelines, Nextdoor Ads Policy, Apple Advertising Services policies, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Google Ads Healthcare and medicines policy, Pinterest Advertising Guidelines

2. CG-PLT-016 · Warns · Citation checked against stored text

   Pinterest bars before-and-after weight-loss imagery and Snap bars before-and-after pictures in diet, fitness and dietary supplement ads. Meta lists a before-and-after weight loss image as non-compliant, and Reddit, Amazon, Nextdoor and Outbrain bar before-and-after photos in weight loss, supplement or cosmetic ads. Microsoft, Taboola and Yahoo allow them only if realistic and honest about the time taken. The same wording also draws FTC attention to typical results.

   Source: Pinterest Advertising Guidelines (weight loss products and services); Snap Ads Category Requirements, Health (health and dietary supplements, diet and fitness); Meta Advertising Standards, Personal health and appearance; Reddit Ads Healthcare Products and Services policy; Amazon Ads Claims and substantiation policy; Nextdoor Ads Policy; Outbrain Advertising Guidelines; Microsoft Advertising Healthcare and Pharmaceutical policy; Taboola Policy FAQ health and beauty; Yahoo Ad Policy, Over the counter drugs

   Safer wording: Remove the before-and-after pairing and show the clinic, the clinician or the process instead.

   Meta Advertising Standards, Personal health and appearance, Taboola Policy FAQ health and beauty, Outbrain Advertising Guidelines, Nextdoor Ads Policy, Yahoo Ad Policy, Over the counter drugs, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy, Amazon Ads Claims and substantiation policy, Snap Ads Category Requirements, Health, Pinterest Advertising Guidelines

3. CG-PLT-030 · Warns · Citation checked against stored text

   Meta lists anabolic steroids, chitosan, comfrey, DHEA, ephedra and human growth hormone as unsafe supplements. Reddit bars supplements with anabolic steroids, codeine, ephedra, HGH or opioids, Outbrain bars anabolic steroids, ephedra and HGH, Amazon Ads bars supplements with ephedrine alkaloids or Salvia divinorum, and X bars supplements that contain or reference anabolic steroids.

   Source: Meta Advertising Standards, Unsafe substances; Reddit Ads Healthcare Products and Services policy; Outbrain Advertising Guidelines; Amazon Ads sponsored ads policies; X Ads healthcare policy

   Safer wording: Take the ingredient out of the ad and the product, or do not advertise the product on these platforms.

   Meta Advertising Standards, Unsafe substances, Amazon Ads sponsored ads policies, Outbrain Advertising Guidelines, Reddit Ads Healthcare Products and Services policy, X Ads healthcare policy