Quora Ads health ad policy rules the checker applies

Quora Ads rules

1. CG-PLT-001 · Warns · Citation checked against stored text

   Meta bars ads that assert or imply the viewer's physical or mental health, including medical conditions, for example "Do you have diabetes?". Nextdoor, X, Amazon and Taboola bar the same move (asserting knowledge of a viewer's health, speaking directly to the customer about a condition or weight). This is platform policy, not law, and an ad can be rejected or an account restricted.

   Source: Meta Advertising Standards, Personal attributes; Nextdoor Ads Policy (advertisement targeting, personal attributes); X Ads targeting of sensitive categories policy; Amazon Ads sponsored ads policies; Taboola Health Supplement Advertising Guidelines

   Safer wording: Address the topic, not the viewer. Say "Depression affects many adults. Talk to a clinician." instead of "Are you struggling with depression?".

   Meta Advertising Standards, Personal attributes, X Ads targeting of sensitive categories policy, Amazon Ads sponsored ads policies, Taboola Health Supplement Advertising Guidelines, Nextdoor Ads Policy

2. CG-PLT-022 · Warns · Citation checked against stored text

   Meta bars ads that declare or imply a perfect body, exploit insecurities or shame the body in order to promote a diet, weight loss or health product. Reddit bars body-shaming language and unrealistic beauty standards in weight loss and cosmetic ads, Nextdoor bars promoting negative or unrealistic body images, and Microsoft bars content that encourages negative body image in weight loss ads.

   Source: Meta Advertising Standards, Personal health and appearance; Reddit Ads Healthcare Products and Services policy; Nextdoor Ads Policy; Microsoft Advertising Healthcare and Pharmaceutical policy

   Safer wording: Describe the benefit in health terms (energy, mobility, blood pressure) and leave out appearance ideals and shame.

   Meta Advertising Standards, Personal health and appearance, Nextdoor Ads Policy, Microsoft Advertising Healthcare and Pharmaceutical policy, Reddit Ads Healthcare Products and Services policy

3. CG-PLT-032 · Warns · Citation checked against stored text

   Quora does not allow ads for weight loss pills, weight loss supplements or fat burners, and does not allow before and after pictures of weight loss or fitness transformations. This is platform policy, not law.

   Source: Quora Advertising Policies ("We do not allow the promotion of weight loss pills, weight loss supplements, or fat burners."; "we also do not allow before and after pictures depicting transformations for weight loss or fitness related products and services")

   Safer wording: Do not run weight loss pill, supplement or fat burner ads on Quora, and drop before and after weight or fitness images. Advertise a clinical service without product claims, and ask Quora for approval if the service is a restricted healthcare category.

   Quora Advertising Policies

4. CG-PLT-033 · Warns · Citation checked against stored text

   Quora bars ads for homeopathic treatments, biohacking, faith healing, ingestible CBD products, and rehabilitation centers and services. This is platform policy, not law, and it is stricter than most other platforms on rehab.

   Source: Quora Advertising Policies ("Do not promote ingestible CBD products."; "We do not allow the promotion of rehabilitation centers and services")

   Safer wording: Leave these categories out of Quora campaigns. Topical CBD and some other healthcare products can be submitted for approval, ingestible CBD and rehab cannot.

   Quora Advertising Policies

5. CG-PLT-034 · Warns · Citation checked against stored text

   Quora restricts healthcare advertising, including prescription and over the counter medication, GLP-1 medications, online and offline pharmacies, and clinical trial recruitment. These need Quora's approval before the ad runs. This is platform policy, not law, and an ad can be rejected without it.

   Source: Quora Advertising Policies ("We restrict the promotion of healthcare-related content."; "We restrict GLP-1 medications.")

   Safer wording: Ask Quora for approval with your company name, the product or service and the landing page before you run the ad. Appointment booking sites, basic medical supplies and online therapy apps do not need prior approval.

   Quora Advertising Policies

6. CG-PLT-035 · Warns · Citation checked against stored text

   Quora does not allow high-risk or speculative practices, including ads that promise improbable outcomes such as claiming to cure a disease, and its misrepresentation policy rejects improbable results presented as likely. This is platform policy, not law.

   Source: Quora Advertising Policies ("Do not promote high-risk or speculative practices, including those that promote improbable outcomes, such as claiming to cure a disease.")

   Safer wording: Describe the service and who delivers it. Do not promise a cure or reversal of a disease.

   Quora Advertising Policies

7. CG-PLT-036 · Warns · Citation checked against stored text

   Quora requires an ad for a free trial to clearly disclose any recurring charge beyond the trial, when the charge will take place and how much it will be. Subscription terms must be clear in the ad copy or use the Subscribe Now button. This is platform policy, not law, and the FTC negative option rules cover the same ground.

   Source: Quora Advertising Policies ("If your ad is for a free trial, it must clearly disclose information such as: any recurring charge beyond the free trial, when the charge will take place, and how much it will be.")

   Safer wording: Put the price, the billing date and how to cancel in the ad copy, for example "Free for 7 days, then $29 a month."

   Quora Advertising Policies

8. CG-PLT-037 · Warns · Citation checked against stored text

   Quora does not allow promoting services that artificially boost metrics, including selling social media followers, likes, app installs or reviews, and exchanging products for reviews. This is platform policy, not law. The FTC consumer reviews rule treats fake or bought reviews and indicators as unlawful.

   Source: Quora Advertising Policies ("selling social media followers/likes, app installs/reviews, or backlinks, and exchanging products for reviews")

   Safer wording: Remove offers that sell engagement or trade products for reviews.

   Quora Advertising Policies