Rule CG-TRB-011
Platform policy: what rule CG-TRB-011 checks
Rule CG-TRB-011 is one of the checker's platform policy rules. It cites Meta Advertising Standards, Personal health and appearance. The reason, source and safer wording are below.
CG-TRB-011 · Blocks approval · Citation checked against stored text
Ads that assert or imply the viewer has a health condition, or that shame the viewer about their body, violate personal attributes rules on major ad platforms.
Source: Meta Advertising Standards, Personal Health and Appearance and Personal Attributes policy (platform page unverified); Google Ads Personalized Advertising policy on health in sensitive categories (unverified); FTC Act section 5
Safer wording: Describe the service in neutral terms and never address the viewer as having a condition or an unwanted body trait.
Meta Advertising Standards, Personal health and appearance · Needs counsel review
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