Industry rules
Med spas and aesthetic clinics: 30 matched rules, 11 that block approval
The checker matches 30 rules to med spas and aesthetic clinics by what the rules are about: injectables, laser, cosmetic procedures and image comparisons. 4 rules that block elsewhere only warn on clinical service copy, so 11 block here. Most sit under disease claims (11), state law (6) and platform policy (5). State rules reach 2 states, and Connecticut has the most (3). Ad platform policy adds 5 rules that name 13 platforms.
The numbers for this industry
30
Matched rules
21 federal, 4 state, 5 platform
11
Block approval
4 more only warn for this copy
347
Shared rules
Run on all health copy, not listed here
4
State and platform pages
Only where the gate is met
Where the matched rules sit
- Disease claims11
- State law6
- Platform policy5
- Regulatory status3
- Efficacy and proof2
- Patient quotes and reviews2
- Outcome statistics1
Rules that weigh most for med spas and aesthetic clinics
Federal and general rules first, blocking before warning, citations checked against stored text before the rest. Rules with their own page link there.
CG-DIS-019 · Blocks approval · Citation checked against stored text
Claims to slow, stop or prevent a serious disease, or to restore function after spinal cord injury, are disease claims that need drug approval and evidence.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FDA consumer alerts on stem cell and dietary supplement disease claims; FTC Act section 5
Safer wording: Remove disease slowing, prevention and recovery claims. Describe a supplement by its nutrients only, and a stem cell service only as an investigational study.
21 CFR 101.93(g) · Needs counsel review
CG-INF-001 · Blocks approval · Citation checked against stored text
A free product, a commission or a code is a material connection that must be clearly disclosed, and a before-and-after claim by a paid endorser needs proof and a typical-results statement.
Source: FTC Endorsement Guides, 16 CFR Part 255; FTC Rule on Consumer Reviews and Testimonials, 16 CFR Part 465; FTC Act section 5
Safer wording: Put a clear disclosure of any payment, gift or commission at the start of the post, and remove unproven results claims.
16 CFR Part 255, 16 CFR Part 465 · Needs counsel review
CG-RFA-002 · Blocks approval · Citation checked against stored text
Naming a disease as what a product, formula or package is for, or calling something a natural remedy for it, is an implied claim to treat or prevent that disease.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Health Products Compliance Guidance
Safer wording: Do not name a disease as the use of a supplement or cosmetic. Describe general wellness support only.
21 CFR 101.93(g) · Needs counsel review
CG-RFA-003 · Blocks approval · Citation checked against stored text
Anti-cancer, anti-inflammatory, immune-restoring, detox or regenerative claims describe the treatment or mitigation of disease and are unapproved drug claims when made for a supplement, cosmetic or biologic.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Health Products Compliance Guidance
Safer wording: Remove anticancer, anti-inflammatory and regenerative claims. Do not describe the product as acting on disease processes.
21 CFR 101.93(g) · Needs counsel review
CG-RFA-008 · Blocks approval · Citation checked against stored text
Pain, itch, swelling or symptom relief claims, sexual performance and fat-loss claims describe the effect of a drug on the body and are unapproved drug claims for a supplement, cosmetic or device.
Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Health Products Compliance Guidance
Safer wording: Remove the symptom-relief, sexual performance and fat-burning claims, or move the product through drug approval.
21 CFR 101.93(g) · Needs counsel review
CG-STA-002 · Blocks approval · Citation checked against stored text
Before-and-after material and personal results imply typical results and must be real, consented and fairly representative.
Source: FTC Endorsement Guides, 16 CFR Part 255; FTC Act section 5
Safer wording: Show what is typical, state the time frame and conditions, and keep written patient consent on file.
16 CFR Part 255 · Needs counsel review
CG-TRB-013 · Blocks approval · Citation checked against stored text
Practicing without physician oversight, injectable parties, fake board certifications, unscreened donors and urgent-care claims of emergency capability misrepresent who is providing care and are barred by state medical practice laws.
Source: State medical practice acts and corporate practice of medicine rules; state board of medicine rules on board-certification advertising; FDA 21 CFR Part 1271 donor eligibility; FTC Act section 5
Safer wording: Disclose the licensed supervising physician, advertise only real board certifications from recognized boards, and do not offer injectables at social events.
21 CFR Part 1271 · Needs counsel review
CG-TRI-009 · Blocks approval · Citation checked against stored text
Staging before-and-after photos with different lighting, retouching them, or showing hundreds of curated results with only a token disclaimer misrepresents the typical outcome.
Source: FTC Endorsement Guides, 16 CFR Part 255; FTC Act section 5; state medical board rules on before-and-after photographs
Safer wording: Use consistent lighting, angle and distance, never retouch results, and disclose the typical result and how the photos were selected.
16 CFR Part 255 · Needs counsel review
CG-LIC-002 · Blocks approval
Injectables and lasers must be performed by, or under the supervision of, a licensed clinician. Supervision and scope rules for nurse practitioners vary by state.
Source: state medical, nursing and cosmetology practice acts (state law, varies by state); FTC Act section 5
Safer wording: Say who performs each treatment and their license, and follow your state's supervision rules.
See source text · Needs counsel review
CG-TRG-003 · Blocks approval
Claiming that a service or product heals, fixes or reverses a named disease, quickly or at the root, is an unapproved disease treatment claim.
Source: FDCA 201(g)(1); FTC Act section 5; FTC Health Products Compliance Guidance; FDA guidance on unapproved psychedelic and stem cell claims
Safer wording: Remove cure, fix and reversal language. Describe the service and who delivers it, and do not promise a condition will resolve.
See source text · Needs counsel review
What the checker flags
Sample wording we wrote to test these rules, run through the real engine at build time. The rule ids, reasons, sources and safer wording are the rule-set's own.
Erase wrinkles forever with our Botox special. Before and after photos inside. Results guaranteed.
- Blocks approval
CG-STA-002Also matches CG-PLT-016Before-and-after material and personal results imply typical results and must be real, consented and fairly representative.
Source. FTC Endorsement Guides, 16 CFR Part 255; FTC Act section 5
Safer wording. Show what is typical, state the time frame and conditions, and keep written patient consent on file.
- Warning
CG-TRE-003Promises of a permanent fix, lifetime results, a time-boxed total cure, or results on every person make an outcome claim no practice can substantiate, and they imply the product replaces proven treatment.
Source. FTC Act section 5 and FTC Health Products Compliance Guidance (competent and reliable scientific evidence); FTC Endorsement Guides 16 CFR Part 255; FDCA section 502(a) (false or misleading labeling)
Safer wording. Drop timelines, permanence and universal-result language. State a typical, substantiated result with the evidence behind it and say individual results vary.
- Warning
CG-ABS-015Also matches CG-ABS-001A guarantee of results, including a money-back guarantee tied to results, promises an outcome nobody can promise for health products and services.
Source. FTC Act section 5; FTC Health Products Compliance Guidance
Safer wording. Describe what the service involves and say results vary. A refund policy may be stated without guaranteeing the result.
Our stem cell injections cure arthritis. Only 3 spots left this week.
- Blocks approval
CG-TRA-001Also matches CG-TRK-004, CG-DIS-001, CG-DIS-016, CG-DIS-018, CG-DIS-029, CG-PLT-013, CG-PLT-035Saying a product or service cures, reverses, clears or removes a named disease, or that a condition goes away or vanishes, is an unapproved drug and treatment claim that is not backed by evidence.
Source. FDCA 201(g)(1) and 201(h); FTC Act section 5, deceptive health claims; FTC Health Products Compliance Guidance (2022)
Safer wording. Remove the disease and cure claim. Describe what the service actually does, cite substantiation for any outcome, and never promise a condition will go away.
- Blocks approval
CG-OFF-004Also matches CG-OFF-008Urgency and scarcity claims must be true, and false urgency is deceptive.
Source. FTC Act section 5
Safer wording. Use a real deadline and state it, or remove the urgency.
Permanent fat loss with no surgery and no downtime.
- Warning
CG-RPL-004Also matches CG-TRC-003Telling people to stop medication or skip surgery, chemotherapy or a doctor is a safety risk, and implying doctors hide the truth is a deceptive framing.
Source. FTC Act section 5; FTC Health Products Compliance Guidance
Safer wording. Say the product or service is not a substitute for care from their clinician, and that they should talk to their clinician before changing any treatment.
Where it changes by state and platform
4 pages below meet the gate: at least 6 applicable rules and at least 3 that belong to that state or platform alone.
Next step
Run your med spas and aesthetic clinics copy through the checker
Paste the copy, choose the states and platforms you advertise in, and every flag shows its rule and source.