Rule CG-INF-001
Patient quotes and reviews: what rule CG-INF-001 checks
Rule CG-INF-001 is one of the checker's patient quotes and reviews rules. It cites 16 CFR Part 255, 16 CFR Part 465. The reason, source and safer wording are below.
CG-INF-001 · Blocks approval · Citation checked against stored text
A free product, a commission or a code is a material connection that must be clearly disclosed, and a before-and-after claim by a paid endorser needs proof and a typical-results statement.
Source: FTC Endorsement Guides, 16 CFR Part 255; FTC Rule on Consumer Reviews and Testimonials, 16 CFR Part 465; FTC Act section 5
Safer wording: Put a clear disclosure of any payment, gift or commission at the start of the post, and remove unproven results claims.
16 CFR Part 255, 16 CFR Part 465 · Needs counsel review
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