3 Quora Ads policy rules bear on wellness and supplement brands

Platform rules are about ad approval and account risk, not law, and policies change. These are the Quora Ads rules whose wording is about supplements, structure-function wording, CBD and weight-loss products. They run when Quora Ads is selected in the checker.

1. CG-PLT-001 · Warns · Citation checked against stored text

   Meta bars ads that assert or imply the viewer's physical or mental health, including medical conditions, for example "Do you have diabetes?". Nextdoor, X, Amazon and Taboola bar the same move (asserting knowledge of a viewer's health, speaking directly to the customer about a condition or weight). This is platform policy, not law, and an ad can be rejected or an account restricted.

   Source: Meta Advertising Standards, Personal attributes; Nextdoor Ads Policy (advertisement targeting, personal attributes); X Ads targeting of sensitive categories policy; Amazon Ads sponsored ads policies; Taboola Health Supplement Advertising Guidelines

   Safer wording: Address the topic, not the viewer. Say "Depression affects many adults. Talk to a clinician." instead of "Are you struggling with depression?".

   Meta Advertising Standards, Personal attributes, X Ads targeting of sensitive categories policy, Amazon Ads sponsored ads policies, Taboola Health Supplement Advertising Guidelines, Nextdoor Ads Policy

2. CG-PLT-032 · Warns · Citation checked against stored text

   Quora does not allow ads for weight loss pills, weight loss supplements or fat burners, and does not allow before and after pictures of weight loss or fitness transformations. This is platform policy, not law.

   Source: Quora Advertising Policies ("We do not allow the promotion of weight loss pills, weight loss supplements, or fat burners."; "we also do not allow before and after pictures depicting transformations for weight loss or fitness related products and services")

   Safer wording: Do not run weight loss pill, supplement or fat burner ads on Quora, and drop before and after weight or fitness images. Advertise a clinical service without product claims, and ask Quora for approval if the service is a restricted healthcare category.

   Quora Advertising Policies

3. CG-PLT-033 · Warns · Citation checked against stored text

   Quora bars ads for homeopathic treatments, biohacking, faith healing, ingestible CBD products, and rehabilitation centers and services. This is platform policy, not law, and it is stricter than most other platforms on rehab.

   Source: Quora Advertising Policies ("Do not promote ingestible CBD products."; "We do not allow the promotion of rehabilitation centers and services")

   Safer wording: Leave these categories out of Quora campaigns. Topical CBD and some other healthcare products can be submitted for approval, ingestible CBD and rehab cannot.

   Quora Advertising Policies

Sample wording we wrote, run through the engine with Quora Ads selected. Only samples where a Quora Ads rule fires are shown.

44 federal and general rules matched to wellness and supplement brands run next to the Quora Ads ones. The ones that weigh most:

1. CG-DIS-002 · Blocks approval · Citation checked against stored text

   A treatment claim for a named disease is a drug claim for a product, and needs support for a clinical service.

   Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Act section 5

   Safer wording: For a clinical service, state who delivers care and what is offered ("our licensed clinicians evaluate and manage ..."). For a supplement, remove the disease reference.

   21 CFR 101.93(g) · Needs counsel review

2. CG-DIS-013 · Blocks approval · Citation checked against stored text

   A pain-relief claim for a supplement or wellness product treats a symptom of disease, which is a drug claim. For an approved over-the-counter drug or a clinical service, check that the wording matches the label or what you can support.

   Source: FDCA 201(g)(1); 21 CFR 101.93(g); FTC Health Products Compliance Guidance

   Safer wording: For a drug, use the approved indication from the label. For a service, describe the care and say results vary.

   21 CFR 101.93(g) · Needs counsel review

3. CG-DIS-019 · Blocks approval · Citation checked against stored text

   Claims to slow, stop or prevent a serious disease, or to restore function after spinal cord injury, are disease claims that need drug approval and evidence.

   Source: FDCA 201(g)(1); 21 CFR 101.93(g); FDA consumer alerts on stem cell and dietary supplement disease claims; FTC Act section 5

   Safer wording: Remove disease slowing, prevention and recovery claims. Describe a supplement by its nutrients only, and a stem cell service only as an investigational study.

   21 CFR 101.93(g) · Needs counsel review

4. CG-DIS-022 · Blocks approval · Citation checked against stored text

   Copy aimed at people who have a named disease ("Suffering from Crohn's?", "women with endometriosis love this") tells the reader the product is for that disease. FDA reads the intended use from this kind of audience targeting, and it makes a supplement an unapproved drug.

   Source: 21 CFR 101.93(g); 21 CFR 201.128 - intended use; FDCA 201(g)(1); FTC Health Products Compliance Guidance

   Safer wording: Describe the product and the normal function it supports, and do not address people by their disease. A clinic may describe who it treats and that results vary.

   21 CFR 101.93(g), 21 CFR 201.128 · Needs counsel review

Everything for the industry is on the wellness and supplement brands page, and all Quora Ads rules for any industry are on the Quora Ads page.