Rule CG-ABS-007
Absolute promises: what rule CG-ABS-007 checks
Rule CG-ABS-007 is one of the checker's absolute promises rules. It cites 16 CFR Part 255. The reason, source and safer wording are below.
CG-ABS-007 · Warns · Citation checked against stored text
Specific weight-loss amounts are outcome claims that need substantiation and a typicality statement.
Source: FTC Act section 5; FTC Endorsement Guides, 16 CFR Part 255; FTC Health Products Compliance Guidance
Safer wording: Cite the study and the typical result, with the time frame, or remove the number.
16 CFR Part 255 · Needs counsel review
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