Rule CG-ABS-013
Absolute promises: what rule CG-ABS-013 checks
Rule CG-ABS-013 is one of the checker's absolute promises rules. It cites 16 CFR Part 255. The reason, source and safer wording are below.
CG-ABS-013 · Warns · Citation checked against stored text
Saying something cannot fail, works for everyone or gives everyone the same results is an absolute efficacy claim that cannot be substantiated.
Source: FTC Act section 5; FTC Endorsement Guides, 16 CFR Part 255; FTC Health Products Compliance Guidance
Safer wording: Say what share of people improved in a named study, over what time, and that individual results vary.
16 CFR Part 255 · Needs counsel review
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