Rule CG-END-001
Patient quotes and reviews: what rule CG-END-001 checks
Rule CG-END-001 is one of the checker's patient quotes and reviews rules. It cites 16 CFR 255.5(a). The reason, source and safer wording are below.
CG-END-001 · Warns · Citation checked against stored text
FTC staff say "#ambassador" and "partner" are ambiguous and confusing as disclosures, and "Gifted" alone, without naming the brand, is likely ambiguous. A paid or free-product relationship must be disclosed clearly and conspicuously.
Source: 16 CFR 255.5(a) - material connections must be disclosed clearly and conspicuously; FTC staff FAQ, FTC's Endorsement Guides: What People Are Asking (2023)
Safer wording: Use a plain disclosure such as "Paid ad", "Sponsored by [Brand]" or "Gifted by [Brand]".
16 CFR 255.5(a) · Needs counsel review
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