Rule CG-FTC-001
Patient quotes and reviews: what rule CG-FTC-001 checks
Rule CG-FTC-001 is one of the checker's patient quotes and reviews rules. It cites 16 CFR 465.8. The reason, source and safer wording are below.
CG-FTC-001 · Blocks approval · Citation checked against stored text
Buying or selling fake followers, likes, subscribers or views that misrepresent influence for a commercial purpose is an unfair or deceptive practice under the FTC's consumer reviews rule. It applies to anyone who sells them and to a business that buys them.
Source: 16 CFR 465.8 ("Purchase or procure fake indicators of social media influence that they knew or should have known to be fake")
Safer wording: Grow followers and ratings from real people. Remove the offer, or the purchased numbers, from the page.
16 CFR 465.8 · Needs counsel review
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