Rule CG-TRA-005
Efficacy and proof: what rule CG-TRA-005 checks
Rule CG-TRA-005 is one of the checker's efficacy and proof rules. It cites FTC Policy Statement Regarding Advertising Substantiation. The reason, source and safer wording are below.
CG-TRA-005 · Warns · Citation checked against stored text
Sweeping claims that a clinic fixes any condition, that results are miraculous, instant or permanent, or that no case is too hard, are unsubstantiated efficacy and guarantee claims.
Source: FTC Act section 5, substantiation requirement; FTC Policy Statement Regarding Advertising Substantiation (1984); FTC Health Products Compliance Guidance (2022)
Safer wording: Remove absolute and miracle language. State specific, substantiated outcomes with appropriate qualifiers and do not claim to treat every condition.
FTC Policy Statement Regarding Advertising Substantiation · Needs counsel review
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