Rule CG-TRA-006
Efficacy and proof: what rule CG-TRA-006 checks
Rule CG-TRA-006 is one of the checker's efficacy and proof rules. It cites FTC Policy Statement Regarding Advertising Substantiation. The reason, source and safer wording are below.
CG-TRA-006 · Blocks approval · Citation checked against stored text
Citing unnamed studies, doctors or years of research as proof, or giving dramatic percentages, survival gains or risk reductions with no source, is an unsubstantiated efficacy claim.
Source: FTC Act section 5; FTC Policy Statement Regarding Advertising Substantiation (1984); FTC Health Products Compliance Guidance (2022)
Safer wording: Cite the specific published study, state the population and result accurately, and remove survival or risk claims you cannot substantiate.
FTC Policy Statement Regarding Advertising Substantiation · Needs counsel review
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