Rule CG-TRH-001
Superiority: what rule CG-TRH-001 checks
Rule CG-TRH-001 is one of the checker's superiority rules. It cites FTC Policy Statement on Substantiation. The reason, source and safer wording are below.
CG-TRH-001 · Warns · Citation checked against stored text
Unsubstantiated best, only, lowest-rate or better-than-named-competitor claims about medical providers are superiority claims that need competent evidence and head-to-head substantiation.
Source: FTC Act section 5 and FTC Policy Statement on Substantiation (1984); FTC Health Products Compliance Guidance (2022); state medical advertising rules
Safer wording: Drop ranking and comparison claims unless you hold head-to-head evidence and can disclose the basis. Describe what you offer without comparing yourself to named competitors.
FTC Policy Statement on Substantiation · Needs counsel review
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