Rule CG-RAF-003

Outcome statistics: what rule CG-RAF-003 checks

Rule CG-RAF-003 is one of the checker's outcome statistics rules. It cites 16 CFR 255.2(b). The reason, source and safer wording are below.

CG-RAF-003 · Blocks approval · Citation checked against stored text
A first-person quantified weight-loss result presented as a testimonial implies typical results unless the ad states what consumers can generally expect.
Source: FTC Endorsement Guides, 16 CFR 255.2(b) (results not typical must be backed by what is generally expected); FTC Act section 5. UK ASA rulings are the origin of the pattern but UK law is out of scope.
Safer wording: Remove the specific result or state clearly the results typical users achieve, with substantiation, and disclose any material connection.
16 CFR 255.2(b) · Needs counsel review

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