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Rule CG-STA-004

Outcome statistics: what rule CG-STA-004 checks

Rule CG-STA-004 is one of the checker's outcome statistics rules. It cites 16 CFR Part 255. The reason, source and safer wording are below.

  1. CG-STA-004 · Warns · Citation checked against stored text

    Vague quantity claims about results are still outcome claims that need support.

    Source: FTC Act section 5; FTC Endorsement Guides, 16 CFR Part 255

    Safer wording: Replace with the measured share from your own tracked data or a cited study, with the time frame.

    16 CFR Part 255 · Needs counsel review

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