Rule CG-STA-001

Outcome statistics: what rule CG-STA-001 checks

Rule CG-STA-001 is one of the checker's outcome statistics rules. It cites 16 CFR Part 255. The reason, source and safer wording are below.

CG-STA-001 · Blocks approval · Citation checked against stored text
A number next to an outcome word is an outcome statistic. It needs a source, the population, the time frame and a statement of what is typical.
Source: FTC Act section 5; FTC Endorsement Guides, 16 CFR Part 255 (typical results); FTC Health Products Compliance Guidance
Safer wording: Cite the study with population, time frame and sample size ("in a 2024 study of 212 adults, 62% ..."), or remove the number.
16 CFR Part 255 · Needs counsel review

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