Rule CG-TRD-004
Patient quotes and reviews: what rule CG-TRD-004 checks
Rule CG-TRD-004 is one of the checker's patient quotes and reviews rules. It cites 16 CFR Part 255, 16 CFR Part 465. The reason, source and safer wording are below.
CG-TRD-004 · Warns · Citation checked against stored text
Testimonials that claim cancer, tumor or disease reversal, that cite undisclosed paid or free-service endorsements, or that invoke doctor endorsement without basis are deceptive endorsements.
Source: FTC Guides Concerning the Use of Endorsements and Testimonials, 16 CFR Part 255; FTC Rule on Consumer Reviews and Testimonials, 16 CFR Part 465; FTC Act section 5
Safer wording: Do not publish testimonials claiming disease reversal, disclose any payment or free service clearly, and drop unsupported doctor-endorsement claims.
16 CFR Part 255, 16 CFR Part 465 · Needs counsel review
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