Rule CG-FTC-007
Patient quotes and reviews: what rule CG-FTC-007 checks
Rule CG-FTC-007 is one of the checker's patient quotes and reviews rules. It cites FTC Consumer Reviews and Testimonials Rule Q&A. The reason, source and safer wording are below.
CG-FTC-007 · Warns · Citation checked against stored text
Paying or rewarding a consumer to remove or change a truthful negative review is not barred by name in the reviews rule, but FTC staff say it may be an unfair or deceptive practice because it distorts what consumers think about your business. This is FTC staff guidance, not a rule.
Source: FTC Consumer Reviews and Testimonials Rule Q&A ("paying consumers to change or remove truthful negative reviews may violate the FTC Act")
Safer wording: Contact the patient to resolve the issue, and ask them to update the review if they want to, without a payment or credit tied to it.
FTC Consumer Reviews and Testimonials Rule Q&A · Needs counsel review
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