Rule CG-FTC-008
Patient quotes and reviews: what rule CG-FTC-008 checks
Rule CG-FTC-008 is one of the checker's patient quotes and reviews rules. It cites FTC Disclosures 101 for Social Media Influencers. The reason, source and safer wording are below.
CG-FTC-008 · Warns · Citation checked against stored text
FTC staff say vague terms such as "sp," "spon" or "collab," or stand-alone terms such as "thanks," do not make a clear disclosure of a brand relationship. This is FTC staff guidance, not a rule; the Endorsement Guides require a clear and conspicuous disclosure of a material connection.
Source: FTC Disclosures 101 for Social Media Influencers ("vague or confusing terms like")
Safer wording: Use plain words placed with the message, such as "ad", "sponsored", or "Thanks to Acme for the free product".
FTC Disclosures 101 for Social Media Influencers
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