Rule CG-STA-008
Outcome statistics: what rule CG-STA-008 checks
Rule CG-STA-008 is one of the checker's outcome statistics rules. It cites FTC Policy Statement Regarding Advertising Substantiation. The reason, source and safer wording are below.
CG-STA-008 · Blocks approval · Citation checked against stored text
A headline percentage with no study behind it, or one built from an informal poll, is an unsubstantiated statistic.
Source: FTC Act section 5; FTC Policy Statement Regarding Advertising Substantiation; FTC Health Products Compliance Guidance
Safer wording: Remove the figure, or cite the study and the group it covers, and keep the proof on file.
FTC Policy Statement Regarding Advertising Substantiation · Needs counsel review
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