Rule CG-TRI-009
Patient quotes and reviews: what rule CG-TRI-009 checks
Rule CG-TRI-009 is one of the checker's patient quotes and reviews rules. It cites 16 CFR Part 255. The reason, source and safer wording are below.
CG-TRI-009 · Blocks approval · Citation checked against stored text
Staging before-and-after photos with different lighting, retouching them, or showing hundreds of curated results with only a token disclaimer misrepresents the typical outcome.
Source: FTC Endorsement Guides, 16 CFR Part 255; FTC Act section 5; state medical board rules on before-and-after photographs
Safer wording: Use consistent lighting, angle and distance, never retouch results, and disclose the typical result and how the photos were selected.
16 CFR Part 255 · Needs counsel review
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